Streamlining rental operations and increasing operational efficiency for Brimborg with Annata & Microsoft
Brimborg is Iceland’s largest integrated vehicle and equipment importer/distributor with multiple brands (Ford, Volvo, Mazda, Citroën). Brimborg operates on both B2C and B2B markets and is the 50th largest company in Iceland. Both as a company and as individuals, Brimborg is very proud of its corporate responsibility where every aspect of the community matters. Operating under a detailed ethics manifesto and the slogan “A safe place to be at” Brimborg aims to be of great benefit to individual customers, -families and companies as well as the environment.
Annata and Brimborg have been working together for the past years. The original relationship involved Brimborg looking to set a new standard for quality and service in their business of importing, distributing, selling and servicing cars, commercial vehicles, construction equipment and marine engines. During the difficult economic times around the financial crash (2008) Brimborg was looking to maximize the use of their vehicle fleet and diversify into the car rental market taking on the Dollar / Thrifty / Saga franchises for Iceland. They immediately looked to Annata and their Rental solution to enable them to manage this new part of their business operation.
Annata implemented an effective rental business solution that allowed Brimborg to go from being an automotive distributor to one of the biggest and the best rental company in Iceland
As importers and dealers of multiple brands, Brimborg has been meeting the challenges and opportunities of new customer behaviors while delivering professional sales and service experiences to their customers with increased digitalization of the business.
Having optimized their back-end processes using Dynamics, Brimborg recently turned their focus to customer-facing processes, digital marketing campaigns and bringing Marketing and Sales teams together to provide exceptional, timely and relevant customer engagements using Dynamics 365 (CRM), marketing automation, Power Apps and Power BI.