Power Farming Holdings Limited (PFG), a fully independent and privately-owned group with a rich three-generation history, has been a key player in serving the tractor and machinery markets in New Zealand and Australia.

Facing challenges with a highly customized and antiquated green screen wholesale and distribution system, particularly in terms of organizational silos, integration issues, and limitations in data analysis and reporting, Power Farming sought a comprehensive solution.

Annata stepped in and provided Power Farming with an integrated solution. This solution enabled the organization to track whole goods, such as tractors, from ‘cradle to grave,’ offering insights into customer readiness for replacements.

Through our A365 solution, dealers could efficiently retain customer loyalty by promptly providing spares and processing warranties. The availability of crucial spares in a short timeframe encouraged customers to place orders with confidence, strengthening their relationship with Power Farming and streamlining the overall business process.