Established in Reykjavik in 1964, Brimborg has steadily expanded to become the automotive leader in Iceland, specializing in the distribution of cars, buses, trucks, and construction equipment. However, by the early 2000s, Brimborg recognized that its current systems and infrastructure were hindering future growth.

The company operated through outdated systems functioning in silos, each dedicated to specific aspects of its operations. There was a separate system for workshops, another for vehicle and equipment sales, and an entirely different system for the finance module.

Facing increasing competition and the advent of digital technology, Brimborg acknowledged the need to address the challenges posed by its disparate systems. The company recognized that this fragmented approach was limiting its potential for growth.

In response, Brimborg chose Annata to provide a unified, cloud-based business solution capable of digitally transforming all its business processes. This strategic move aimed to streamline operations, enhance efficiency, and position Brimborg for sustained success in a rapidly evolving business landscape.