Annata is a vertical software company focused exclusively on the automotive, trucks and buses, and equipment industries. Founded in 2001 in Iceland, Annata builds and delivers A365 — a cloud-based business platform on Microsoft Dynamics 365 — to help industry businesses unify their operations, connect their data, and run more efficiently from a single environment.

Annata A365 is a cloud-based business platform built on Microsoft Dynamics 365, designed to unify ERP, CRM, and DMS for automotive, trucks and buses, and equipment businesses. It connects sales, service, warranty, parts, rental, fleet, and dealer operations in one environment, giving every team real-time data from a single shared foundation.

Which industries does Annata serve?

Annata builds exclusively for three industries: automotive (dealers, importers, and OEM distributors), trucks and buses (fleet operators, commercial vehicle dealers, and leasing companies), and equipment (rental companies, construction equipment dealers, and agricultural machinery businesses). A365 is not a generic platform configured for these industries. It is purpose-built for them.

How is A365 different from a generic ERP?

A generic ERP handles finance, procurement, and supply chain. A365 adds the workflows industry businesses actually run: VIN-level vehicle tracking, warranty claims management, rental and fleet contract management, dealer portal operations, and OEM integration. These capabilities are native to A365, not bolted on through customisation that breaks with every software update.

What technology is A365 built on?

A365 is built natively on Microsoft Dynamics 365 and extended with deep industry-specific functionality. The full stack includes Microsoft Dynamics 365, Azure, Copilot, Power Platform, and Dataverse. Annata is a Microsoft GISV and Inner Circle member within the top one percent of Microsoft Dynamics partners globally.

Can A365 be adopted in stages?

Yes. A365 can be adopted as a full end-to-end platform or through focused modules: Sales, Service Center, Field Mechanic, Workshop Mechanic, Warranty, Parts, Dealer Portal, Inspections, Contract Management, and Rental and Fleet. Start with the area of the business that needs the most attention. Add capabilities as the operation grows, without replacing the platform.

Where does Annata operate?

Annata was founded in Iceland in 2001 and now serves businesses across more than 100 countries through a network of more than 50 channel partners. A365 handles multi-entity, multi-currency, and multi-language operations from a single connected environment, making it suitable for both regional businesses and large global enterprise operations.

Insights on automotive, trucks & buses, and equipment operations

Articles, perspectives, and operational insights on automotive, trucks & buses, and equipment businesses, from the Annata team.

All |Annata |Automotive |Equipment |Trucks and buses

Equipment

How parts managers forecast demand when inventory lives in three systems

Equipment

How a service director manages warranty claims across a mixed fleet

Equipment

Caterpillar’s Dealer Business Management Platform Implementation Partner

Equipment

What rental quoting costs at 50 minutes per quote

Equipment

What Automation Looks Like in Heavy Equipment

Annata

Annata appoints Dave Cope as Chief Artificial Intelligence Officer

Annata

The upgrade trap: Why software upgrades cost automotive, trucks and buses, and equipment businesses more than they fix

Trucks and buses

Your trucks and buses service centre delays aren’t random. They’re systemic.

Equipment

Modular or all-in-one ERP for heavy equipment? Here’s how to choose the right path

Annata

Annata appoints Heimir Skúli Guðmundsson as Chief Product Officer

Annata

Annata appoints Rob Williams as Chief Financial Officer

Automotive

Your automotive DMS isn’t the problem. What it’s not connected to is.

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Insights on automotive, trucks & buses, and equipment operations

Hydrogen-powered commercial vehicle purveyors selects Annata to fulfill global scale ambitions

North America

Manufacturer

North American material handling dealer selects Annata for equipment lifecycle management across 60+ locations

North America

Dealer

North American automotive distributor connects 150+ dealerships and improves vehicle ordering with A365

North America

Distributor

Key automotive importer and dealer adopts Dynamics 365 and A365 for end-to-end operations

Latin America

Importer and dealer

European vehicle manufacturer moves from siloed systems to a common enterprise standard with Annata

Europe

Manufacturer

South African distributor saves up to 3 years of development time with the Annata Sales app

South Africa

Distributor

Japanese multinational automotive manufacturer deploys Annata across Africa, Latam, and Asia to replace three on-premise systems

Northwestern Europe

Importer

Chinese electric vehicle manufacturer manages North American supply chain and dealer operations with Annata

East Asia

Manufacturer

Swedish commercial vehicle manufacturer replaces homegrown dealer management systems with a global Annata cloud platform

Scandinavia

Manufacturer

RV manufacturer reduces warranty costs and improves dealer claim processing with Annata

North America

Manufacturer

Swiss agricultural equipment and machinery supplier accelerates cloud migration with Annata

Central Europe

Importer

Agricultural equipment manufacturer connects its distribution channel across Europe and the Americas with Annata

Central Europe

Manufacturer

Mexican vehicle manufacturer subsidiary replaces 20-year-old legacy systems with Annata and Dynamics 365

Southern North America

Manufacturer

Hydrogen-powered commercial vehicle manufacturer selects Annata for global-scale zero-emission operations

North America

Manufacturer

Forestry equipment manufacturer standardises operations across 40+ countries with Annata

Europe

Manufacturer