Equipment Industry

Emerging trends in equipment

User-centric strategies

The ability to maximize product uptime via next generation machines makes subscription models and product-as-a-service a reality. Learn more about Annata’s cloud-based business solutions for the equipment industry.

Technological advances

Adoption of new technologies and business processes such as IoT becomes imperative as business models that offer consumers flexibility gain traction among industrial manufacturers. Learn more about cloud computing technology in the heavy equipment industry.

Autonomous operations

A potential disruption to the ecosystem of heavy machineries, remote-controlled services promote workplace productivity and safety for operators. Learn how Annata helps every customer build their digital capability into every aspect of their business.

Greener, cleaner future

Nurture a sustainable platform and maintain adherence to environmental policies by improving operational efficiency.

Supply chain resiliency

Integrated activities and data drives productivity and operational efficiency when pressure increases on industry supply chains. Learn how annata365 solution efficiently manages all the processes involved in a rental business.

Tailor-made solutions for equipment businesses

annata365 is an award-winning business management solution that leverages on the technological power of Microsoft Dynamics 365 and provides intuitive business solutions designed specifically for businesses in the equipment industry.

These unified technology solutions are tailor-made to assist equipment manufacturers, distributors, rental companies and fleet operators to master the most complex business and service processes enabling digitization, automation and advanced analytics to give you the tools it needs to keep the business productive and effective.

Be it in construction, forestry, agricultural equipment, material handling, industrial machinery, demolition or even waste management, we cater to businesses dealing with light equipment all the way to heavy duty equipment.


Speedy Services creates a platform for further improvement with Annata 365 and Dynamics 365

The ideal solution for any business in the equipment industry.

We design solutions to meet the needs of a wide range of businesses involved in the construction, trading, distribution, sale and maintenance of equipment and other devices, either these pertain to the main product or its various parts. Our solution is also perfectly suited for those involved in equipment maintenance business and repair shops.

Powerful & easy to use

Providing you with all the business-specific processes needed to run your business.

Solutions tailored to a complex, global industry

Dedicated solutions that allow you to digitally transform opportunities as well as challenges in the heavy equipment industry.

Technologically advanced

We provide a strong focus in adapting artificial intelligence, machine learning and advanced analytics into our cloud-based solutions.

Our integrated solution allows you to gain a complete and accurate overview of orders, deliveries, and distribution to your network of representatives. It also provides functionalities to manage spare parts, returns and warranties for individual parts.

Modernize and transform business processes

Get a clear overview of all your business data in one place and explore powerful solutions that help you improve operations and drive efficient business outcomes.

Overcome the unstable environment

Minimize lead times, reduce delays, and increase productivity in your organization.

Understand your customer better

Maximize your CRM platform and gain a 360° view of each customer.

annata365 is designed specifically for equipment service partners that maintain, repair, and service. The solution enables them to streamline and automate business processes and ensure each equipment functions reliably and safely with as little downtime as possible.

Increase efficiency

Track your production progress, minimize lead times, reduce delays, accelerate profitability, and have visibility throughout the entire business process all in one place.

Improve business focus

Get all your business operations data and finances in one place with built in predictive analytics and intelligence to make business decisions faster than before.

User-friendly interfaces

Quickly understand how to use the system, where to find data and how to act on that information.

Our solutions support equipment rental providers with all the features needed for monitoring and analyzing the entire process, from renting and invoicing to returns and maintenance.

Increase visibility

Get a clear overview of the availability of rental devices and set straightforward procedures for creating rental orders or rental quotations.  

Evolve digitally

Migrate standard functionalities without major modifications while having the flexibility to adapt to new processes. 

Tailor made integration

Full integration of all key business processes driven by industry specific needs and developed by experts. 

Annata develops and implements cloud-based business solutions to support the contract hire and fleet management business. The cloud-based solution is also ideal in monitoring the lifecycle of your company’s entire fleet—from the day the equipment is purchased until it is recycled.

Real time fleet insight

View fleet performance, collaborate on tasks, and bridge the gap between office and field to increase productivity.

Predictive & proactive fleet management

Implement AI technology to anticipate and address any potential issues before they lead to unexpected downtime.

Smarter fleet management

Ensure fleet drivers, managers, and mechanics can make better decisions that improve the long-term performance of the fleet.

Equipment customer story


Explore our solutions in the equipment industry

Business Intelligence

Business intelligence & analytical solutions at your fingertips.

Dealer Portal

Enhance the communication between dealers, importers and manufacturers.

Import and Dealer Management

Manage the cradle to grave processes in device management and import.

Import & Dealer Management


Increase mobile inspections productivity, drive mobility and consistency with the annata365 Inspections.


Deliver rich business information that achieves the optimal value in your rental business. 


Drive personalized customer journeys in automotive retail.

A365 Sales


Improves efficiency, reliability, and profitability of the service process through advanced support for industry-specific requirements


Optimize the warranty handling process and increase the warranty revenue with annata365 Warranty

Latest blog updates

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