From outdated software to a technological evolution
Our Story
Powering opportunities
since 2001
Today, we have established long-term relationships with a global network of partners and more than 50 channel partners, and we are working with several leading automotive, trucks & buses, and equipment companies in the world.
Our innovative solutions are carefully curated to fit their existing and future needs. They are built to respond flexibly to the clients’ fast-changing reality, unveiling endless possibilities.
"At Annata, we see ourselves not just as a software company, but as drivers of positive change."
Magnus Norddahl - CEO, Annata
2001
Year founded
250+
Employees
100,000+
Users
100+
Customer brands
100+
Customer countries
2,000+
Years of combined industry knowledge
30+
Nationalities employed
50+
Channel partners
Co-creating opportunities
Our partnership with Microsoft is not just a collaboration, it’s a shared vision of a future where technology is the driver for change and progress.
As an “Inner Circle” member, we stand within the top 1% of Microsoft Dynamics partners globally, an acknowledgment of our shared pursuit of excellence.
Vision
Power
performance
This vision is the compass that guides all of our strategic decisions and shapes our culture. Everything we do should align with the vision of powering performance for both ourselves and our customers.
Mission
Push for
progress
Our mission encapsulates how we are constantly optimizing our product offering, ensuring that we are best-in-class. At the same time, we are continuously encouraging our customers to seize the opportunities we create.
Pioneering
We thrive on innovation and embrace the spirit exploration.
By staying at the forefront of technological advancements, we ensure that our solutions are cutting-edge, evergreen, and future-proof.
Encouraging
We foster a culture of support, collaboration, and personal growth.
We encourage open communication, active listening, and the exchange of ideas, fostering an environment where everyone feels valued, respected, and empowered to bring their best selves to work.
Trustworthy
We understand that trust is the bedrock of successful partnerships – be it with each other, our partners or our customers.
We are committed to earning and maintaining the trust by operating with integrity, transparency, and reliability.
Powering the road ahead
A statement of Annata’s future direction and commitment.
At Annata, we’re committed to driving transformative change in the automotive, trucks & buses, and equipment industries. Our vision is bold: to empower businesses with a cutting-edge solution that anticipates tomorrow’s challenges while driving today’s success.
That’s why we’re thrilled to share our Statement of Direction—a roadmap of our commitment to continuous innovation and customer-centric excellence. It’s our compass that will shape the evolution of our A365 solution.
We invite you to download our Statement of Direction and join us on this exciting journey. Together, we can power the road ahead.
CSR goals
Environmental goal
To reduce the environmental impact of our operations and products, and to support the transition to a low-carbon and circular economy in our industry.
Social goal
To enhance the well-being, health, safety, and development of our employees, customers, partners, and communities, and to promote human rights, diversity, and inclusion in our industry.
Economic goal
To increase our revenue, profitability, and market share by delivering value-added and customer-centric software solutions, and to invest in research and development, innovation, and social causes.
In our quest for a sustainable tomorrow, we vow to minimize our environmental footprint. We strive to not just operate, but flourish within the realms of a low-carbon and circular economy. Our commitment manifests through meticulously curated actions:
- Conducting life cycle assessments to identify and improve environmental hotspots.
- Implementing energy efficiency and renewable energy in our offices and data centers.
- Practicing green procurement, selecting suppliers aligned with our environmental standards.
- Leading waste reduction, reuse, and recycling initiatives across our operations.
- Supporting environmental initiatives and organizations that share our values.
- Offsetting carbon emissions and supporting carbon-neutral projects.
- Promoting environmental awareness among stakeholders to drive sustainable supply chain practices.
At Annata, the heartbeat of our organization is the well-being, health, and development of our people and communities. Our social goals transcend business, championing human rights, diversity, and inclusion. Key actions underpinning our commitment include:
- A social impact assessment identifies risks and opportunities in our operations.
- Health, safety, and wellness programs ensure well-being.
- Commitment to training and clear career paths.
- Robust diversity and inclusion policies promote equal opportunity.
- Collaboration with customers and partners for ethical business conduct.
- Support for social initiatives aligned with our vision.
In the dynamic landscape of economic progress, we are determined to create value not only for Annata but for the larger tapestry of stakeholders. Our economic goals are not just financial; they’re a commitment to innovation, reliability, and sustainability through:
- Understanding the needs of our clients through market analysis and feedback.
- Developing cutting-edge software solutions that address pain points.
- Investing in research, development, and technology to enhance customer satisfaction.
- Ensuring the quality, security, and performance of our products.
- Maintaining efficient, transparent, and accountable operations.
- Supporting economic initiatives aligned with our vision.
We don’t just set goals; we measure and report our journey transparently, holding ourselves accountable. Our commitment to monitoring and reporting includes:
- A monitoring system tracks our CSR progress with relevant metrics.
- Annual CSR reporting follows recognized standards like GRI and UNGC.
- External verification ensures credibility of our CSR reports.
In our pursuit of excellence, we acknowledge the need for constant evolution. Our commitment to review and improvement includes:
- Regular reviews ensure our CSR strategy aligns with objectives and trends.
- Feedback from stakeholders drives improvement and innovation.
- We are committed to continuous learning and improvement in CSR.
"Annata is building a solution for automotive and this is for fleet management, equipment rental companies inside of the automotive industry. They built (their solutions) on top of Dynamics 365 and they are using Power BI, cog (cognitive) services and integrating with Dynamics."
Satya Nadella - Chairman and CEO, Microsoft
Blog
Dive into the world of Annata with our insightful blogs, where we share expertise about our solution, industry trends, and new innovations that can drive your success.
From frustration to convenience: How the AI Agent for Service Center will redefine service appointment bookings
From poor communication to seamless collaboration: How A365 bridges the automotive value chain
Opinion piece by Phillip Parfitt | The future of automotive retail: Embracing digital transformation and a platform approach
From outdated systems to AI integration: Transforming equipment business operations with AI and A365
From hidden costs to long-term savings: How A365 lowers TCO for trucks & buses businesses
From traditional dealerships to future mobility hubs: How A365 is helping automotive dealerships evolve
Annata Ask the Expert Series | Q&A with Heimir Skúli Guðmundsson: Exploring A365’s enhancements
From basic DMS to all-in-one solution: Discover why Gartner recognizes A365 in its DMS market guide
From fragmented inspections to integrated operations: Transforming inspection processes with A365
From chaotic management to empowered control: Streamlining equipment import operations with A365
Annata Ask the Expert Series | Q&A with Daniel Burbano Flores: How AI is redefining the future of industries
From business challenges to advanced functionality: A365 customized for seamless equipment management
From multi-screen hassles to single-solution efficiency: A365’s role-based apps for trucks & buses businesses
From fragmented workflows to unified operations: Revolutionizing automotive business operations with A365
Annata unveils enhanced A365 solution, elevating capabilities for automotive, trucks & buses, and equipment industries
From on-premise constraints to cloud agility: 5 reasons why trucks & buses businesses should shift to the cloud
From reactive workflows to proactive processes: Pioneering elevated equipment service management with A365
From complex processes to modernized control: Maximizing automotive import management with A365
From inefficient handling to efficient workflows: 7 benefits of effective trucks & buses parts management