From outdated software to a technological evolution shaping tomorrow.

We’re your end-to-end software solution provider, specialized in meeting the needs of  the automotive, trucks & buses, and equipment industries. 

The story of Annata

Powering opportunities since 2001

Born in Iceland in 2001, Annata has always been a visionary. Our heritage is steeped in ambition, innovation, and tireless dedication to transforming the industries we serve. Driven by an urge to do things better, we have been pushing for progress since day one.

Today, we have established long-term relationships with a global network of partners and more than 50 channel partners, and we are working with several leading automotive, trucks & buses, and equipment companies in the world.

Our innovative solutions are carefully curated to fit their existing and future needs. They are built to respond flexibly to the clients’ fast-changing reality, unveiling endless possibilities.

"At Annata, we see ourselves not just as a software company, but as drivers of positive change."

A few things about us


Year founded






Customer brands


Customer countries


Years of combined industry knowledge


Nationalities employed


Channel partners

Our partnership with Microsoft

Co-creating opportunities

Our partnership with Microsoft is not just a collaboration, it’s a shared vision of a future where technology is the driver for change and progress. 

As an “Inner Circle” member, we stand within the top 1% of Microsoft Dynamics partners globally, an acknowledgment of our shared pursuit of excellence. 



This vision is the compass that guides all of our strategic decisions and shapes our culture. Everything we do should align with the vision of powering performance for both ourselves and our customers.


Push for

Our mission encapsulates how we are constantly optimizing our product offering, ensuring that we are best-in-class. At the same time, we are continuously encouraging our customers to seize the opportunities we create.


We thrive on innovation and embrace the spirit exploration.

By staying at the forefront of technological advancements, we ensure that our solutions are cutting-edge, evergreen, and future-proof.


We foster a culture of support, collaboration, and personal growth.

We encourage open communication, active listening, and the exchange of ideas, fostering an environment where everyone feels valued, respected, and empowered to bring their best selves to work.


We understand that trust is the bedrock of successful partnerships – be it with each other, our partners or our customers.

We are committed to earning and maintaining the trust by operating with integrity, transparency, and reliability.

"Annata is building a solution for automotive and this is for fleet management, equipment rental companies inside of the automotive industry. They built (their solutions) on top of Dynamics 365 and they are using Power BI, cog (cognitive) services and integrating with Dynamics."

Annata history

2001 - 2008
  1. 2001
    • - Annata established
    • - The first Axapta for equipment and automotive industries
  2. 2002
    • - Microsoft Dynamics AX version 3.0 was released
    • - Becomes the first platform for Annata Dynamics IDMS vertical solution
  3. 2003-2006

    • - A total re-engineering of IDMS for AX version 3.0. Designed for international use
    • - Expanded into Nordic countries
  4. 2008
    • - Upgrade to AX 2009 with additional functionality
    • - Secure large global accounts
2009 - 2015
  1. 2009
    • - Focus on BI functionality Role centers
    • - Increased web functionality
  2. 2010
    • - Annata becomes a Microsoft Gold Certified Partner in CRM
  3. 2011-2012
    • - Dynamics IDMS sold over 35.000 seats in more than 30 countries
    • - IDMS 2012 released
  4. 2013-2014
    • - Annata Dynamics IDMS for Dynamics AX 2012 R2 & R3 released
    • - Partner Of The Year
  5. 2015
    • - Mobile Mechanic APP released
    • - The latest version of IDMS for AX 2012 was released
    • - Annata starts working on Annata Dynamics DMS in CRM
2016 - 2019
  1. 2016
    • - IDMS for Dynamics AX7 released
    • - Moves to new HQ
    • - DMS for Dynamics CRM due release
    • - Sales Advisor APP due for release
    • - AX & IDMS On-prem due for release
  2. 2017
    • - Official Cloud Dynamics 365 announcement
    • - Rebranding to Annata 365 for Dynamics
    • - AX & IDMS On-prem due for release
  3. 2018
    • - Launch Solution Acc. Digital Engagement
    • - Microsoft Co-Sell Partner 2018/2019 Inner Circle
  4. 2019
    • - Common Data Model Launch
    • - Automotive Partner of the Year Winner
    • - Annata 365 for Sales on AppSource
    • - Inner Circle 2019/2020
2020 - 2023
  1. 2020
    • - Covid-19 pandemic outbreak
    • - Microsoft Co-Sell Partner 2020/2021 Inner Circle
    • - An important year of transition
    • - Launch of JiwaMed
  2. 2021
    • - Automotive Partner of the Year Finalist
    • - Microsoft Co-Sell Partner 2021/2022 Inner Circle
    • - Annata Partnership with Møller Mobility Group
  3. 2022
    • - Automotive, Mobility & Transportation Partner of the Year Finalist
    • - Microsoft Co-Sell Partner 2022/2023 Inner Circle
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Competencies as a Microsoft partner

Application development (Gold)

Application integration (Gold)

Cloud business applications (Gold)

Cloud platform (Gold)

Cloud productivity (Gold)

Data analytics (Gold)

Enterprise resource planning (Gold)

Project and portfolio management (Gold)

Small and midmarket solutions (Silver)

Insights corner

Dive into the world of Annata with our insightful blogs, where we share expertise about our solution, industry trends, and new innovations that can drive your success.

Let's talk

Schedule your free consultation with our experts today and let us show you how A365 can supercharge your organization’s digital transformation.

Equipment webinar: "A365's role in heavy equipment business transformation" on Nov 16, 2023 at 3:30 p.m. CET. [Ended]
Automotive webinar: "Adapting automotive retail to the digital age" on Nov 14, 2023 at 3 p.m. CET [Ended]