From outdated software to a technological evolution shaping tomorrow.
We’re your end-to-end software solution provider, specialized in meeting the needs of the automotive, trucks & buses, and equipment industries.
The story of Annata
Powering opportunities since 2001
Born in Iceland in 2001, Annata has always been a visionary. Our heritage is steeped in ambition, innovation, and tireless dedication to transforming the industries we serve. Driven by an urge to do things better, we have been pushing for progress since day one.
Today, we have established long-term relationships with a global network of partners and more than 50 channel partners, and we are working with several leading automotive, trucks & buses, and equipment companies in the world.
Our innovative solutions are carefully curated to fit their existing and future needs. They are built to respond flexibly to the clients’ fast-changing reality, unveiling endless possibilities.
Years of combined industry knowledge
Our partnership with Microsoft is not just a collaboration, it’s a shared vision of a future where technology is the driver for change and progress.
As an “Inner Circle” member, we stand within the top 1% of Microsoft Dynamics partners globally, an acknowledgment of our shared pursuit of excellence.
This vision is the compass that guides all of our strategic decisions and shapes our culture. Everything we do should align with the vision of powering performance for both ourselves and our customers.
Our mission encapsulates how we are constantly optimizing our product offering, ensuring that we are best-in-class. At the same time, we are continuously encouraging our customers to seize the opportunities we create.
We thrive on innovation and embrace the spirit exploration.
By staying at the forefront of technological advancements, we ensure that our solutions are cutting-edge, evergreen, and future-proof.
We foster a culture of support, collaboration, and personal growth.
We encourage open communication, active listening, and the exchange of ideas, fostering an environment where everyone feels valued, respected, and empowered to bring their best selves to work.
We understand that trust is the bedrock of successful partnerships – be it with each other, our partners or our customers.
We are committed to earning and maintaining the trust by operating with integrity, transparency, and reliability.
- - Annata established
- - The first Axapta for equipment and automotive industries
- - Microsoft Dynamics AX version 3.0 was released
- - Becomes the first platform for Annata Dynamics IDMS vertical solution
- - A total re-engineering of IDMS for AX version 3.0. Designed for international use
- - Expanded into Nordic countries
- - Upgrade to AX 2009 with additional functionality
- - Secure large global accounts
- - Focus on BI functionality Role centers
- - Increased web functionality
- - Annata becomes a Microsoft Gold Certified Partner in CRM
- - Dynamics IDMS sold over 35.000 seats in more than 30 countries
- - IDMS 2012 released
- - Annata Dynamics IDMS for Dynamics AX 2012 R2 & R3 released
- - Partner Of The Year
- - Mobile Mechanic APP released
- - The latest version of IDMS for AX 2012 was released
- - Annata starts working on Annata Dynamics DMS in CRM
- - IDMS for Dynamics AX7 released
- - Moves to new HQ
- - DMS for Dynamics CRM due release
- - Sales Advisor APP due for release
- - AX & IDMS On-prem due for release
- - Official Cloud Dynamics 365 announcement
- - Rebranding to Annata 365 for Dynamics
- - AX & IDMS On-prem due for release
- - Launch Solution Acc. Digital Engagement
- - Microsoft Co-Sell Partner 2018/2019 Inner Circle
- - Common Data Model Launch
- - Automotive Partner of the Year Winner
- - Annata 365 for Sales on AppSource
- - Inner Circle 2019/2020
- - Covid-19 pandemic outbreak
- - Microsoft Co-Sell Partner 2020/2021 Inner Circle
- - An important year of transition
- - Launch of JiwaMed
- - Automotive Partner of the Year Finalist
- - Microsoft Co-Sell Partner 2021/2022 Inner Circle
- - Annata Partnership with Møller Mobility Group
- - Automotive, Mobility & Transportation Partner of the Year Finalist
- - Microsoft Co-Sell Partner 2022/2023 Inner Circle
Competencies as a Microsoft partner
Dive into the world of Annata with our insightful blogs, where we share expertise about our solution, industry trends, and new innovations that can drive your success.