Customer Stories
Brimborg
How Brimborg went from outdated systems to modern business excellence
Customer Stories
Brimborg
How Brimborg went from outdated systems to modern business excellence
Customer Stories
Brimborg
How Brimborg went from outdated systems to modern business excellence
Established in Reykjavik in 1964, Brimborg has steadily expanded to become the automotive leader in Iceland, specializing in the distribution of cars, buses, trucks, and construction equipment. However, by the early 2000s, Brimborg recognized that its current systems and infrastructure were hindering future growth.
The company operated through outdated systems functioning in silos, each dedicated to specific aspects of its operations. There was a separate system for workshops, another for vehicle and equipment sales, and an entirely different system for the finance module.
Facing increasing competition and the advent of digital technology, Brimborg acknowledged the need to address the challenges posed by its disparate systems. The company recognized that this fragmented approach was limiting its potential for growth.
In response, Brimborg chose Annata to provide a unified, cloud-based business solution capable of digitally transforming all its business processes. This strategic move aimed to streamline operations, enhance efficiency, and position Brimborg for sustained success in a rapidly evolving business landscape.
“When we met Annata, they had developed a Microsoft Dynamics solution that has helped us to innovate our company, improve customer satisfaction and helped us open new workshops where we get all the sales figures immediately and use this data to adjust our marketing. Annata became the solution provider that really understood the business.”
Egill Jóhannsson
CEO, Brimborg Iceland.
Established in Reykjavik in 1964, Brimborg has steadily expanded to become the automotive leader in Iceland, specializing in the distribution of cars, buses, trucks, and construction equipment. However, by the early 2000s, Brimborg recognized that its current systems and infrastructure were hindering future growth.
The company operated through outdated systems functioning in silos, each dedicated to specific aspects of its operations. There was a separate system for workshops, another for vehicle and equipment sales, and an entirely different system for the finance module.
Facing increasing competition and the advent of digital technology, Brimborg acknowledged the need to address the challenges posed by its disparate systems. The company recognized that this fragmented approach was limiting its potential for growth.
In response, Brimborg chose Annata to provide a unified, cloud-based business solution capable of digitally transforming all its business processes. This strategic move aimed to streamline operations, enhance efficiency, and position Brimborg for sustained success in a rapidly evolving business landscape.
“When we met Annata, they had developed a Microsoft Dynamics solution that has helped us to innovate our company, improve customer satisfaction and helped us open new workshops where we get all the sales figures immediately and use this data to adjust our marketing. Annata became the solution provider that really understood the business.”
Egill Jóhannsson
CEO, Brimborg Iceland.
More customer stories
Annata is an end-to-end software solution provider for the automotive, trucks & buses, and equipment industries.
When you visit or interact with our sites, services, applications, tools or messaging, we or our authorised service providers may use cookies, web beacons, and other similar technologies for storing information to help provide you with a better, faster and safer experience and for advertising purposes.
Copyright © 2023 Annata. All rights reserved.