Ejner Hessel

In 2022, automotive retail company, Ejner Hessel, had the opportunity to become a general distributor of Mercedes-Benz trucks in Denmark. This was something very close to the heart of the company’s business, as it originally started out as a reseller of trucks back in 1968. Today, Ejner Hessel is Denmark’s largest licensed dealer for Mercedes-Benz trucks, while also representing other global brands like Ford, Renault, and Dacia (with Hessel Trucks as the division responsible for the Mercedes-Benz truck import).

As a new importer of Mercedes-Benz trucks, Hessel Trucks became responsible for a complete supply chain – from importing and distributing spare parts to importing and selling new trucks and beyond. Taking on this task presented a massive business opportunity, but also came with a challenge. Hessel Trucks faced the challenge of building a complete import management system with no existing infrastructure. Starting from a blank piece of paper, they chose to work with Annata and implement A365 on Microsoft Dynamics 365, building the system they needed to manage truck importing, spare parts distribution, dealer ordering, service contracts, and invoicing from one platform.