Brimborg

Established in Reykjavik in 1964, Brimborg has steadily expanded to become the automotive leader in Iceland, specializing in the distribution of cars, buses, trucks, and construction equipment. However, by the early 2000s, Brimborg recognized that its current systems and infrastructure were hindering future growth.

The company operated through outdated systems functioning in silos, each dedicated to specific aspects of its operations. There was a separate system for workshops, another for vehicle and equipment sales, and an entirely different system for the finance module.

Facing increasing competition and growing customer expectations in the Icelandic market, Brimborg recognized that three separate systems for workshops, sales, and finance could not support the connected operations the business needed to grow.

In response, Brimborg selected A365 on Microsoft Dynamics 365, choosing Annata as its long-term partner to replace its three separate systems with one connected platform. A365 connected Brimborg’s workshop, vehicle and equipment sales, and finance operations into a single environment, giving Iceland’s automotive leader a unified operational foundation across cars, buses, trucks, and construction equipment.