Kundengeschichten

Ejner Hessel

How Hessel Trucks went from a blank paper to a blueprint for the future
Kundengeschichten

Ejner Hessel

How Hessel Trucks went from a blank paper to a blueprint for the future
Kundengeschichten

Ejner Hessel

How Hessel Trucks went from a blank paper to a blueprint for the future

In 2022, automotive retail company, Ejner Hessel, had the opportunity to become a general distributor of Mercedes-Benz trucks in Denmark. This was something very close to the heart of the company’s business, as it originally started out as a reseller of trucks back in 1968. Today, Ejner Hessel is Denmark’s largest licensed dealer for Mercedes-Benz trucks, while also representing other global brands like Ford, Renault, and Dacia – with Hessel Trucks as the department taking over the Mercedes-Benz truck import.

As a new importer of Mercedes-Benz trucks, Hessel Trucks became responsible for a complete supply chain – from importing and distributing spare parts to importing and selling new trucks and beyond. Taking on this task presented a massive business opportunity, but also came with a challenge. Hessel Trucks faced the absence of an import management system tailored to their needs. Consequently, they embarked on the journey, starting with a blank piece of paper. However, they knew that in order to achieve this ambition, they needed to collaborate with a partner.

When choosing Annata, we saw some perspective. It’s flexible, it’s easy to do integrations, and it’s built upon Microsoft solutions which makes it a lot more scalable than a lot of other solutions out there because it’s a system where you get a lot of things off-the-shelf.

Morten Roth
Director, Marketing & Digital, Hessel Trucks

In 2022, automotive retail company, Ejner Hessel, had the opportunity to become a general distributor of Mercedes-Benz trucks in Denmark. This was something very close to the heart of the company’s business, as it originally started out as a reseller of trucks back in 1968. Today, Ejner Hessel is Denmark’s largest licensed dealer for Mercedes-Benz trucks, while also representing other global brands like Ford, Renault, and Dacia – with Hessel Trucks as the department taking over the Mercedes-Benz truck import.

As a new importer of Mercedes-Benz trucks, Hessel Trucks became responsible for a complete supply chain – from importing and distributing spare parts to importing and selling new trucks and beyond. Taking on this task presented a massive business opportunity, but also came with a challenge. Hessel Trucks faced the absence of an import management system tailored to their needs. Consequently, they embarked on the journey, starting with a blank piece of paper. However, they knew that in order to achieve this ambition, they needed to collaborate with a partner.

When choosing Annata, we saw some perspective. It’s flexible, it’s easy to do integrations, and it’s built upon Microsoft solutions which makes it a lot more scalable than a lot of other solutions out there because it’s a system where you get a lot of things off-the-shelf.

Morten Roth
Director, Marketing & Digital, Hessel Trucks

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