Erikjan Franssen takes the helm as Annata’s CSO to fuel strategic sales growth

Kópavogur, Iceland — August 15, 2023 —End-to-end software solution provider for the automotive, truck & bus, and equipment industries, Annata proudly welcomes Erikjan Franssen as the new Chief Sales Officer (CSO) to its senior leadership team. Erikjan’s appointment marks a pivotal moment in Annata’s journey as it continues to drive revenue growth and foster client relationships, propelling the company toward new heights of success. 

With over 20 years of experience in sales leadership and business development, Erikjan’s wealth of knowledge promises to infuse a fresh perspective into Annata’s dynamic organization. Erikjan brings with him a track record in spearheading sales growth and cultivating strong client partnerships. 

Erikjan’s leadership style is rooted in collaboration, fostering an empowering environment that drives collective success. His appointment comes at a strategic juncture, following the introduction of Annata’s “4×4” plan earlier this year. This initiative is set to quadruple the subscription revenues of Annata’s end-to-end software solution, A365, within the next four years. A365, which is built on the robust foundation of Microsoft Dynamics 365 and other cutting-edge Microsoft technologies, offers industry-specific capabilities to address the unique pain points faced by automotive, truck & bus, and equipment businesses. 

Magnus Norddahl, chief executive officer of Annata shared that the appointment of Erikjan as our Chief Sales Officer is a significant step forward for Annata. “His strategic capabilities and profound understanding of market dynamics perfectly align with our growth aspirations. His ability to drive sales success and build high-performing teams makes him a natural fit for our company culture. We are excited to have Erikjan onboard to lead our sales efforts as we strive to achieve our ‘4×4’ goal. “ 

His alignment with our company’s DNA will amplify the impact of our ‘4×4’ ambitions, cementing our commitment to driving both incremental and transformative growth. We welcome Erikjan to our Annata family and anticipate his contributions in steering us toward sales excellence.”

Over the course of his professional journey, Erikjan has showcased exceptional capabilities for propelling revenue growth across diverse IT domains, with notable stints at renowned corporations such as Google, Diamanti, Vertica, and Hewlett-Packard, among others.  

“I am truly excited and honored to take on the role of Chief Sales Officer at Annata,” remarked Erikjan. “Annata’s dedication to innovation and its commitment to revolutionize the automotive, truck & bus, and equipment industries resonate deeply with my values and aspirations. Together, we are poised to achieve remarkable growth and solidify Annata’s position as a global leader.” 

“Annata’s unique blend of cutting-edge technology, customer-centricity, and relentless pursuit of excellence has created an environment primed for achievements. I am confident that by harnessing the immense potential of our sales team and aligning our efforts with the ‘4×4’ strategic plan, we will not only meet our goals but surpass them. I look forward to working closely with the entire Annata team as we embark on this journey of driving growth, realizing potential, and delivering unparalleled value to our clients and stakeholders.” 

Erikjan’s addition to the Annata leadership team is a testament to the company’s commitment to powering possibilities through innovation and growth. His extensive experience and strategic know-how well-positions him to steer Annata’s sales efforts to new horizons, further solidifying the company’s position as a leader in the IT software solutions industry. 


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