Reykjavík, Iceland – [2 October 2025] – Annata today announced the launch of DriveAI, a membership program designed to help businesses in the automotive, trucks & buses, and equipment sectors adopt Artificial Intelligence (AI) and automation with confidence.
Embedded within Annata’s A365 solution, DriveAI provides members access to a catalog of AI Actions, industry-specific add-ons, enterprise blueprints, consulting services, and exclusive access to Annata’s AI experts. The program combines immediate, ready-to-use capabilities with a long-term roadmap that ensures customers remain future-ready as AI evolves.
“Many businesses tell us that while they see AI’s potential, they are unsure how to begin applying it in ways that really matter to them,” said Magnus Norddahl, Chief Executive Officer of Annata. “DriveAI is our response. It delivers practical tools inside A365, so customers can start small, build confidence, and progress at their own pace. This is about giving them control, context, and a clear path forward.”
At the heart of DriveAI is the Accelerator, a growing library of over 70 pre-built AI Actions that let customers create intelligent workflows in minutes instead of months. These actions include document processing, predictive insights, and automation that reduce manual work. For specialized needs, members also gain access to DriveAI Add-ons, process-aware blocks built into A365 that deliver automation that is both reliable and relevant to their business.
DriveAI also gives members tools to plan their journey strategically. The DriveAI Explorer provides enterprise blueprints that map out business processes and highlight where AI and automation can create impact. Customers can use these visual guides to spot opportunities, align stakeholders, and connect potential use cases directly to A365 actions.
Alongside this, DriveAI Hub offers members-only content such as demo videos, how-to guides, and best practice playbooks to help teams build skills and confidence.
For businesses ready to go further, the program provides access to Annata’s most experienced AI experts through the Prototype Lab. Available as an additional paid service, members can co-create proof-of-concepts, validate scenarios, and test prototypes with professional guidance, reducing trial and error while accelerating innovation.
Complementing this, Annata’s AI Consulting services, delivered through fee-based engagements, ensure customers receive tailored advice and hands-on support at every stage, from identifying opportunities, to piloting use cases, to scaling AI across the enterprise.
By joining DriveAI, customers unlock:
- Faster outcomes: A growing library of AI Actions and Add-ons delivers results quickly, helping teams prove value early.
- In-context experiences: AI runs directly within Microsoft Teams, Dynamics 365, and the Power Platform for seamless adoption.
- Industry relevance: Purpose-built for automotive, trucks & buses, and equipment businesses to deliver impact across the value chain.
- Continuous innovation: Regular updates and a customer-driven roadmap keep the catalog aligned with real-world needs.
“Change can feel overwhelming, especially when new technologies and AI adoption are not a one-size-fits-all journey,” said Guðrún Ólafsdóttir, Chief Product Officer at Annata. “DriveAI is designed to hand-hold our customers through this shift. By combining proven building blocks with expert guidance and consulting support, we make sure every business can explore AI safely, learn at their own pace, and build solutions that feel truly theirs.”
Built on the Microsoft technology stack, A365 unifies Enterprise Resource Planning (ERP), Customer Engagement (CE), and Dealer Management System (DMS) with 25 years of industry expertise embedded in its business logic. This foundation ensures the solution is both AI-ready and AI-responsible.
The launch of DriveAI marks the beginning of a longer journey, with plans to expand through new AI Actions, add-ons, training resources, and governance standards. Members will play an active role in shaping the roadmap, ensuring future developments reflect their priorities.
“Our vision is for AI to become a natural extension of everyday work in these industries,” added Magnus. “DriveAI is the first step. It gives customers immediate tools to create value, with the reassurance that the program will continue to grow alongside their needs and the technologies shaping the future. With DriveAI, A365 is infused with intelligence.”
For more information about joining DriveAI, visit our DriveAI page.
