Privacy Policy/Statement.

This Privacy Policy applies to personal data that you provide to ANNATA or which is derived from the personal data as outlined below. The use of and any information that is gathered by cookies or other web tracking technologies is subject to the disclosures.

Data Controller.

The data controller of www.annata.co.uk is Annata hf., based in, Iceland (“ANNATA”). The ANNATA Group’s Data Protection Officer is Aron Samu, email: aron.samu@annata.net. 

Your Personal Data.

ANNATA will process the personal data provided hereunder only as set out in this Privacy Statement. Further information can be found in Sections A. and B. below. Where the processing of your personal data is based on a statutory permission, you can find information on which personal data ANNATA is processing or using for which purposes in Section A below. Where consent for the processing of your personal data is required you can find further information in Section B. below.

Duration of processing of Personal Data.

Where ANNATA is processing and using your personal data as permitted by law (see A. below) or under your consent (see B. below), ANNATA will store your personal data (i) only for as long as is required to fulfil the purposes set out below or (ii) until you object to ANNATA’s use of your personal data (where ANNATA has a legitimate interest in using your personal data), or (iii) until you withdraw your consent (where you consented to ANNATA using your personal data). However, where ANNATA is required by mandatory law to retain your personal data longer or where your personal data is required for ANNATA to assert or defend against legal claims, ANNATA will retain your personal data until the end of the relevant retention period or until the claims in question have been settled.

Provide Personal Data.

As a general principle, your granting of any consent and your provision of any personal data hereunder is entirely voluntary; there are generally no detrimental effects on you if you choose not to consent or to provide personal data. However, there are circumstances in which ANNATA cannot take action without certain personal data, for example because this personal data is required to process your orders or provide you with access to a web offering or newsletter. In these cases, it will unfortunately not be possible for ANNATA to provide you with what you request without the relevant personal data.

Personal Data processing.

As part of a global group of companies, ANNATA has affiliates and third-party service providers within as well as outside of the European Economic Area (the “EEA”). As such, whenever ANNATA is using or otherwise processing your personal data for the purposes set out in this Privacy Statement, ANNATA may transfer your personal data to countries outside of the EEA including to such countries in which a statutory level of data protection applies that is not comparable to the level of data protection within the EEA. ANNATA will ensure that your personal data is subject to a level of data protection that applies within the EEA. You may obtain a copy of such arrangement by sending a request to aron.samu@annata.net.

Data subjects’ rights.

You can request from ANNATA at any time information about which personal data ANNATA processes about you and the correction or deletion of such personal data. Please note, however, that ANNATA can delete your personal data only if there is no statutory obligation or prevailing right of ANNATA to retain it. Kindly note that if you request that ANNATA delete your personal data, you will not be able to continue to use any ANNATA service that requires ANNATA’s use of your personal data.

If ANNATA uses your personal data based on your consent or to perform a contract with you, you may further request from ANNATA a copy of the personal data that you have provided to ANNATA. In this case, please contact the email address below and specify the information or processing activities to which your request relates, the format in which you would like this information, and whether the personal data is to be sent to you or another recipient. ANNATA will carefully consider your request and discuss with you how it can best fulfill it.

Furthermore, you can request from ANNATA that ANNATA restricts your personal data from any further processing in any of the following events: (i) you state that the personal data ANNATA has about you is incorrect, (but only for as long as ANNATA requires to check the accuracy of the relevant personal data), (ii) there is no legal basis for ANNATA processing your personal data and you demand that ANNATA restricts your personal data from further processing, (iii) ANNATA no longer requires your personal data but you claim that you require ANNATA to retain such data in order to claim or exercise legal rights or to defend against third party claims or (iv) in case you object to the processing of your personal data by ANNATA (based on ANNATA’s legitimate interest as further set out in A. below) for as long as it is required to review as to whether ANNATA has a prevailing interest or legal obligation in processing your personal data.

Please direct any such request to aron.samu@annata.net.

Right to lodge a complaint. If you believe that ANNATA is not processing your personal data in accordance with the requirements set out herein or applicable GDPR data protection laws, you can at any time lodge a complaint with the data protection authority of the country in which you live or with the data protection authority of the country or state in which ANNATA has its legal register.

Use of this website by children. This website is not intended for anyone under the age of 16 years. If you are younger than 16, you may not register with or use this website.

Websites. ANNATA is not responsible for the privacy practices or the content of websites outside the ANNATA Group of companies (link pages). Therefore, we recommend that you carefully read the privacy statements of such foreign sites.

A.  Personal Data use by ANNATA based on the Law

For the following, ANNATA is permitted to process your personal data under the applicable data protection law.

Providing the requested products or services. If you order products or services from ANNATA, we will use the personal data that you enter into the registration form (usually your name, (email) address, telephone number, company name and address, your job title and role and etc) only to process to provide the requested products or service. This may include taking the necessary steps prior to entering into the contract, responding to your related inquiries, and to process or provide customer feedback and support. In this Privacy Statement, “products and services” includes (access to) ANNATA’s web services, offerings, other content, non-marketing related newsletters, whitepapers, and events.

Compliance. ANNATA are subject to various laws of countries including, without limitation, those of the European Union and its member states, and Iceland.

ANNATA’s legitimate interest. ANNATA may use your personal data as set below. You may object against the processing or use of your personal data as set out below.

Questionnaires and surveys. These questionnaires and surveys will be generally designed in a way that they can be answered without input of any personal data. If you nonetheless enter personal data in a questionnaire or survey, we may use such personal data to improve our services.

Creation of anonymized data sets. ANNATA may anonymize personal data provided under this Privacy Statement to create anonymized data sets, which will then be used to improve ANNATA‘s services.

In order to keep you up-to-date/request feedback, where permitted in accordance with local laws, ANNATA may communicate about ANNATA‘s services.

Right to objection. You may object to ANNATA using personal data for the above purposes at any time by emailing to aron.samu@annata.net. By doing so, ANNATA will cease using your personal data for the above purposes and remove it from its systems unless ANNATA is permitted to use such personal data for another purpose set out in this Privacy Statement or ANNATA manage to demonstrate a compelling legitimate interest to continue processing your personal data. 

B. Use of Personal Data

In the following set below ANNATA will only use your personal data as further detailed below after you have granted your prior consent into the relevant processing operations. Therefore, each information about a processing operation with regard to personal data is linked to consent statement centre. If you re-open this Privacy Statement after you have initially one or more consents granted you will not only see the information related to the consents you have granted but the full privacy statement.

ANNATA  may use your name, email and postal address, telephone number, job title and basic information about your employer (name, address, and industry) in order to keep you up to date on the latest announcements about ANNATA’s products and services (including marketing-related newsletters) as well as events.

Sharing your Personal Data within ANNATA. ANNATA may transfer your personal data to other entities in the ANNATA Group. In such cases, these entities will then use the personal data for the same purposes and under the same conditions as outlined in this Section B. above.

Revocation of a consent granted hereunder. You may at any time withdraw a consent granted hereunder by emailing to aron.samu@annata.net. In case of withdrawal, we will not process personal data subject to this consent any longer unless legally required to do so. If we are is required to retain your personal data for legal reasons, your personal data will be restricted from further processing and only retained for the term required by law. However, any withdrawal has no effect on past processing of personal data by ANNATA up to the point in time of your withdrawal.

Requirements to Protect Children’s Privacy. We do not intend for our websites or online services to be used by anyone under the age of 13. If you are a parent or guardian and believe we may have collected information about a child, please contact at aron.samu@annata.net.

Cookies on our WEBSITE

  1. We want to ensure that your visit to our website is smooth, reliable, and as useful to you as possible. Subject to your consent where required by applicable law, we use Google Analytics to help us improve the use and functionality of the website and to better understand how visitors use the website and the tools and services offered on it. Most browsers automatically accept cookies, but you can change your browser settings to prevent cookies being stored. Please note if you do turn cookies off, this may limit the on-line service that we are able to provide to you, and may affect your visitor experience. By changing its settings you can instruct your browser to stop accepting cookies or to prompt you before accepting a cookie from the website
  2. What are Cookies?

    A “Cookie” is a small piece of data that may be stored on your computer or mobile device. Cookies serve a number of purposes like letting you navigate between pages efficiently, remembering your preferences, interests or log in details, and generally improving your experience. We and some of our partners also use cookies on our website to measure the effectiveness of advertising on our websites and how visitors use our website. The use of cookies on the website allows you to enjoy more seamless visits. Cookies help us give you a better website, by letting us monitor what’s working and what isn’t through site traffic analysis.

  3. PURPOSE OF COOKIES WE USE

    Google Analytics

    We use Google Analytics to track visitors on this site.
    Google Analytics uses cookies to collect this data.
    In order to be compliant with the new regulation, Google included a data processing amendment.
    The data we collect will be processed anonymously and “Data sharing” is disabled.
    We don’t use other Google services in combination with Google Analytics cookies.

    LinkedIn Conversion Tracking and Insight Tag

    The LinkedIn Insight Tag is a piece of lightweight JavaScript code that we have added to our websites to enable in-depth campaign reporting and to help us unlock valuable insights about our website visitors. We use the LinkedIn Insight Tag to track conversions, re target website visitors, and unlock additional insights about members interacting with our LinkedIn adverts.

    The LinkedIn Insight Tag enables the collection of metadata such as IP address information, timestamp, and events such as page views. All data is encrypted. The LinkedIn browser cookie is stored in a visitor’s browser until they delete the cookie or the cookie expires (there’s a rolling six-month expiration from the last time the visitor’s browser loaded the Insight Tag).

    You can opt out of cookies from LinkedIn on your LinkedIn settings page and recommend you read their Cookie Policy for more information.

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Hydrogen-powered commercial vehicle purveyors selects Annata to fulfill global scale ambitions

North America
Manufacturer

In 2020, Annata was chosen by a heavy truck manufacturer to assist in developing their business processes and the systems required to support them. The company has more than 400 employees to support its rapid growth as a leading automotive innovator in zero-emission vehicles and trucks.

After a rapid and intensive validation cycle, Annata was chosen because of Annata’s 20-year automotive industry experience and extensions to the Microsoft Dynamics platform that formed the basis of the manufacturer’s finance and manufacturing systems.

Designed with cloud scalability and agility built in, the solution covered all critical processes. To ensure a complete and compelling customer experience, Annata’s solution will ensure the organization is well connected to customer behaviors, both pre-and post-sale for years to come.

The company decided to engage in a multi-year partnership with Annata after the success of the solution implementation. Annata provided the manufacturer with industry insights and experience to drive more value in all its business processes.

Annata picked for superior material handling performance by Leading North American equipment dealer

North America
Dealer

A prominent material handling equipment dealer, with a network spanning over 60 locations across North America, is committed to delivering a comprehensive range of services, including new and used equipment, rentals, parts, service solutions, and training, with a strong emphasis on exceptional customer service.

The collaboration between Annata and Microsoft that led to the successful partnership with the customer was built on a foundation of team expertise and trust, ensuring a strong working relationship.

In their initiative to replace the current system, the company aspired to migrate to a modern, Azure cloud-based platform to optimize their Microsoft Dynamics investment. The primary goals included achieving business transformation, ensuring scalability, and eliminating system performance constraints.

The decision to upgrade to Dynamics 365 stemmed from challenges such as instability, poor performance, and growth limitations experienced in their previous solution installation. 

The overarching objective was to address these issues and enhance the overall efficiency and stability of their operational environment. Annata’s offering stood out with its comprehensive equipment lifecycle functionality, addressing the customer’s specific needs in a tailored manner. System performance and adherence to Independent Software Vendor (ISV) compliance were pivotal aspects that contributed to the decision, assuring the customer of a robust and reliable solution.

Annata’s commitment to ongoing development, reflected in their ecosystem investment and roadmap, aligned well with the customer’s long-term goals. Microsoft’s Proof of Concept (POC) support played a crucial role in demonstrating the capabilities of the proposed Dynamics 365 solution.

The success of the partnership was further cemented by the strong collaboration and partnership ethos shared between Annata and Microsoft, ensuring a holistic and effective approach to meeting the customer’s requirement.

Automotive powerhouse selects A365 for next-level business optimization

North America
Distributor

A privately-owned enterprise with a significant presence in the automotive industry, operates as a key distributor for a globally recognized automotive brand. As the largest independent distributor for this brand on a global scale, the division serves a network over 150 independent dealerships.

Previously relying on an outdated “Green Screen” system and managing a complex network of around 200 applications, the company recognized the need for a transformative change. The existing system, developed over 25 years, had become inadequate for evolving dealer needs, leading to technical debt rather than delivering value. To address this, the enterprise sought a modern solution to meet the dynamic requirements of the automotive industry and enhance overall operational efficiency. The Microsoft Dynamics 365 and A365 combination were selected to improve forecasting, streamline vehicle ordering processes, and reduce lead times from inspection to final delivery.

The enterprise now leverages the full A365 platform, including warranty management and rental services, to optimize its operations. The pivotal factor in selecting this solution was the ability to offer a platform tailored to the automotive industry, providing comprehensive visibility, management, and controls throughout the entire vehicle lifecycle. This capability formed the cornerstone of a compelling value narrative, resonating strongly with a diverse group of stakeholders.

The decision to choose Microsoft Dynamics and A365 exemplified a strategic approach, wherein technology was prioritized first, aligning subsequently with the market for a systems integrator. This decision underscored the strategic fit of the chosen technology to the specific needs of the enterprise, setting the stage for a successful implementation and business transformation.

Key automotive importer and dealer adopts A365 for comprehensive operational enhancement

Latin America
Importer and dealer

Founded in 1963 in Latin America, this key player in the local automotive industry has solidified its standing among the top groups in the sector. Over six decades, the company has maintained consistent growth, establishing a robust financial foundation.

Central to their success is a commitment to transparent management, enabling them to overcome challenges. The company prioritizes key strategic pillars, including business sustainability, delivering exceptional customer experiences, nurturing a skilled workforce, embracing technology, and forming strategic alliances. These pillars reflect the company’s comprehensive approach to ensuring long-term success and resilience in the dynamic automotive industry.

To enhance their operations, the company opted for Dynamics 365 Finance & Operations combined with A365 and Dynamics 365 Customer Engagement combined with A365. In the evaluation process, various global and regional players were considered, with the chosen combination ultimately selected based on key factors.

The decision to choose this particular combination was influenced by factors such as embracing new technologies for future growth, an abundance of experienced consultants for technology implementation, a holistic solution with cloud hosting and flexible services, and an excellent cost-benefit Total Cost of Ownership (TCO) ratio.

Additionally, the choice of Annata was motivated by their extensive expertise in the automotive sector, a strong market presence, a robust research and development (R&D) plan, and certification capabilities with a cost-effective Total Cost of Ownership (TCO).

This combination of solutions was deemed the optimal choice, aligning with the organization’s strategic goals and ensuring a comprehensive and effective solution for their business needs.

European vehicle manufacturer unlocks competitive edge with Annata

Europe
Manufacturer

The European automotive manufacturer was increasingly challenged with their internal reliance on their existing systems as they felt that they were losing a competitive edge by not having the ability to benchmark functionality, performance, and cost. 
To address this, they started to investigate adding D365 as a second practice. They, however, soon found a need to bring in the Annata extended solution to fully understand the capabilities of the underlying D365 platform with the vertical extension for their specific business. 

Through the roll-out, the manufacturer was able to move from local, siloed solutions to a common enterprise standard solution which drives down costs, mitigates risks, and improves the customer experience with a consequential uptick in sales. 
In essence, the customer views the solution as providing the systems that run their captive fleet dealers in-country, as well as providing the integration from captive and non-captive dealers into the central solution.

Annata expands Dynamics solution for South African arm of major importer and distributor

South Africa
Distributor

A South African arm of a major importer and distributor of cars and spare parts was looking to expand the use of the solution into Dynamics 365 Sales. A365 Sales was selected as the preferred industry solution.

The reputation of Annata working with the Microsoft team in South Africa helped to land the deal. The underlying Common Data Model for Automotive was also an important factor in the decision.

The expansion of the use of Dynamics CE for sales was already planned but the business felt that the Annata Sales app would provide ‘out of the box’ functionality and save them a considerable amount of time and effort. The business estimated that implementing the Annata Sales app would save them up to 3 years compared with developing the functionality themselves.

The Annata Sales app provides functionality to handle vehicle configuration, and sales quotations including financing options, trade-ins, test drives, etc.

The Annata Sales app will hopefully be the first of several products that the business will implement. This includes D365 F&O; A365 for Dealer management; Customer service; Annata Dealer portal and; Annata Field Service. The 5-week implementation of the Annata Sales app was another compelling factor.

Japanese multinational automotive manufacturer arm selects Annata to replace existing vehicle division systems

Northwestern Europe
Importer

A division of a Japanese multinational automotive manufacturer serving developing markets chose Dynamics 365 + A365 to replace all their current systems for their vehicle division across Africa and selected countries in Latam and Asia. 

The implementation was complex as it involved replacing three heavily customized, on-premise solutions with a standard, (based on a global template), cloud-based offering. The complexity was further increased as the connectivity in some African countries can be intermittent, and delivering a project across many countries requires a great deal of experience and planning.

The solution implemented covered importation, dealerships, aftersales, and service, in addition to rental and fleet in specific markets. The device types cover all vehicles; from motorbikes to cars, lorries, tractors, construction machinery, etc. – and in some markets even boats.

D365 + A365 provided the manufacturer with the confidence that  existing processes would all be supported and that moving to the Azure cloud would drive additional benefits.

Annata brings agility to a Chinese electric vehicle manufacturer

East Asia
Manufacturer

The North American arm of a Chinese electric vehicle (EV) manufacturer, with a 450,000-square-foot bus manufacturing and forklift assembly facility, required an agile solution to manage its supply chain, assembly, dealer orders, and post-sales processes for parts, warranty, and dealer management.   

The existing solution was unable to support these business processes cost-effectively with the same flexibility and agility. Annata’s automotive original equipment manufacturer (OEM) experience and track record of successful and agile implementations, particularly in the U.S. market were key to winning against other competitors.  

Key decision makers of the manufacturer were primarily of Chinese descent, with some residing in corporate offices in China. Working with Microsoft China, Annata was able to leverage its insight into Chinese business culture and its relationships with the business’s corporate IT.

Annata’s ability to adjust to an unconventional sales process and accommodation for cultural differences, coupled with an implementation approach and agile solution that could grow with the North American arm, was key to winning the business. 

Swedish commercial vehicle manufacturer partners with Annata to drive the shift towards sustainable transporting

Scandinavia
Manufacturer

A Swedish trucking manufacturer selects Annata and Dynamics 365 to replace their current wholesale and dealer management systems around the globe. By adding A365 to the Dynamics solution, the company is provided with the comfort to cover almost all its operational processes and drive additional benefits by moving to a cloud-based system.

The company’s primary challenge was that it was dealing with large sets of homegrown solutions and legacy vertical solutions with a separate outdated dealer management system that did not communicate with each other. The current on-premise portfolio needed to be replaced with a standard, cloud-based solution, that covers imports, dealerships, aftersales, and service operations, in addition to its rental and fleet-based markets.

Annata, Microsoft, and the manufacturer worked together to build a golden template and blueprint to be used in future rollouts globally. The solution combination adds future capabilities and support for ML, AI, IoT, and more automated business executions, which will have a positive impact on the ROI.

The manufacturer has transformed its dealer management system, replacing its outdated solutions with Annata’s integrated, cloud-based solution using Microsoft’s infrastructure.

RV manufacturer streamlines business processes with Annata

North America
Manufacturer

Annata was chosen as a solutions provider to replace a 20-year-old heavily customized legacy system for an RV manufacturer. The systems in use were not supplying prompt information to the management team and model changes for production were painful to implement. 

The implementation was vital to simplify access to data and increase service levels to its different dealers. The manufacturer selected Annata due to Annata’s global ISV status and strong solution functionalities to manage their critical workload, particularly those that require interaction with their dealer channel.   

Annata’s robust dealer portal solution has improved dealer relationships with a quicker turnaround on warranty claim decisions and processing.

In parallel, the manufacturer can now leverage warranty rules and validations. The dealer portal is a win for the manufacturer in reducing warranty costs while improving dealer and customer relationships.

The manufacturer expects overall improved management reporting for executives and operations. Operational improvements include rationalized bills of materials, costing, and managing production change orders effectively. The manufacturer expects its dealers to have a more efficient process for warranty claims that will result in a reduced payment time, while still preventing fraudulent or duplicate claims.

Swiss agricultural equipment and machinery supplier accelerates cloud migration with Annata

Central Europe
Importer

As an existing customer of AX and Annata IDMS on-premise, the Swiss company decided to start its journey to the cloud in early 2020. Annata’s finance and operations solution was the core of the solution proposed to the company.  

Annata’s full suite of capabilities was implemented and included extensive device management functionalities that support the entire lifecycle of a machine encompassing imports, sales, and lifecycle management with service/work order management, warranty handling, parts management, and rental. 

In addition to a proven solution, Annata was the primary choice due to the strongly committed executive management team which is very much supportive of the strategic project goals.

The project enjoys a high focus at the executive management level and is supported by a strong change management approach aiming to avoid unnecessary customizations. 

The industry competence of the Annata implementation team was well equipped to mitigate challenges typically encountered when setting up new customer solutions in replace of their heavy customized “homegrown” solution.

Annata selected to digitally transform distribution channel of agricultural equipment manufacturer

Central Europe
Manufacturer

With a primary focus on excellent product quality and outstanding customer service, the equipment manufacturer made a company-wide decision to shift their business process to the cloud using Dynamics 365 and Annata’s Finance & Operations solution. 

The solution was rolled out to several major markets within Europe and the Americas in a span of 3-4 years, before offering the industry template to their independent dealer network. Annata was selected as the preferred industry solution partner to move their on-premise solution within their headquarters to the cloud within three months, utilizing its extensive industry and digital competencies in the Annata team. 

As soon as Annata engaged with the equipment manufacturer, it was clear to them that the industry IP was key to their goal to digitally transform their distribution channel.

Coupled with finance and operations implementation expertise, the equipment manufacturer was confident that D365 with Annata was the best to provide industry knowledge to help them make the right process choices and a full set of industry functionalities around the full lifecycle of their equipment.

Mexican subsidiary of an international motor company implements Annata solutions to modernize business processes

Southern North America
Manufacturer

A Mexican subsidiary of an international motor company was utilizing multiple and heavily customized legacy systems which were around 20 years old and did not improve the business. The financial reports generated caused many discrepancies in the business which dampened business decisions. 

The management was looking for an Integrated system that was consistent and easily manageable, in which all users from different departments could manage business processes in a co-dependent and competent manner.  

Annata’s extensive solution provided the Mexican subsidiary with a technology transformation through its transition to digitized workflows.

The new system enabled the company’s dealerships to seamlessly communicate and collaborate with suppliers and service partners, while the company focused on creating an integrated supply chain. 

With Annata’s unified solution, the company benefited from providing accurate, analytical data through the implementation of key functions in cost management, inventory management, warranty management, sales, and service departments. It also provided the company with a range of business data (in real-time) for analysis at a reduced time rate and this provided the organization with major improvements in its management reporting. 

Hydrogen-powered commercial vehicle purveyors selects Annata to fulfill global scale ambitions

North America
Manufacturer

In 2020, Annata was chosen by a heavy truck manufacturer to assist in developing their business processes and the systems required to support them. The company has more than 400 employees to support its rapid growth as a leading automotive innovator in zero-emission vehicles and trucks.

After a rapid and intensive validation cycle, Annata was chosen because of Annata’s 20-year automotive industry experience and extensions to the Microsoft Dynamics platform that formed the basis of the manufacturer’s finance and manufacturing systems.

Designed with cloud scalability and agility built in, the solution covered all critical processes. To ensure a complete and compelling customer experience, Annata’s solution will ensure the organization is well connected to customer behaviors, both pre-and post-sale for years to come.

The company decided to engage in a multi-year partnership with Annata after the success of the solution implementation. Annata provided the manufacturer with industry insights and experience to drive more value in all its business processes.

Forestry equipment global manufacturer selects Annata for company-wide digitization

Europe
Manufacturer

Operating in forestry markets of more than 40 different countries, the manufacturer had an IT landscape that was complex, fragmented, and varied greatly between countries. As part of their future-proofing efforts, they needed a platform to bolster them as they navigated into the future, providing them with the flexibility required to digitize their entire business. 

Annata’s complete set of industry functionalities around the lifecycle of heavy equipment, the strength of the application and platform, as well as in-depth knowledge and vast experience within the industry were reasons why Annata was selected to support them along their transformation journey. 

Annata also displayed strong awareness of future capabilities specific to the manufacturer’s needs aside from proving a strong partnership with Microsoft. 

Annata’s flexibility, scalability, and capabilities to take on the ever-changing environment in the forestry manufacturing industry have since enabled the manufacturer to maintain a competitive edge digitally.