Written by,
Guðrún Ólafsdóttir, Chief Product Officer at Annata
A365 is our cutting-edge, cloud-based ERP/DMS platform designed for the automotive, trucks & buses, and equipment industries. Whether you’re looking for a comprehensive, all-in-one platform or specific modules to address key areas, A365 has you covered.
In the race to adopt artificial intelligence, it’s easy to focus on the exciting surface, natural language interfaces, smart recommendations, and automated tasks. But behind every intelligent system lies something far less glamorous, yet far more critical: clean, structured, and meaningful data.
At Annata, we believe that real data integrity is the real superpower behind AI, and it’s one of the key reasons A365 is uniquely positioned to help our customers get real, tangible value from the Microsoft ecosystem.
The hype vs. the reality of artificial intelligence
There’s no shortage of tools, assistants, and copilots entering the enterprise landscape. But while these tools are powerful, they are only as effective as the data behind them. A Copilot that pulls from inconsistent records, poorly structured forms on incomplete datasets simply can’t provide reliable insights, or worse, may indeed misguide users.
That’s why the A365 data model matters
From day one, our strategy has been on building A365 on a robust, industry-specific data model, a model that reflects the realities of equipment and vehicle lifecycle management.
This is not just a technical foundation; it’s the business enabler.
By enforcing consistency and traceability across business processes, the A365 data model ensures that the information flowing into artificial intelligence and business intelligence tools is trustworthy, contextual, and ready for action.
AI is only as smart as the information you feed it and the data model on which it resides
For artificial intelligence to support real business decisions, like identifying underutilized rental assets, predicting service needs, or surfacing critical warranty issues, it needs access to clean, structured, and connected data.
Looking ahead
As we continue to integrate more AI capabilities, our focus continues to be set on being an enabler. We provide the foundation, structure, and industry expertise that make agents truly valuable in real business contexts.
Our role is to make sure that when Microsoft delivers innovation, like Copilot, natural language prompts, or intelligent recommendations, our customers are ready to take full advantage of it, without friction or complexity.
In the world of AI, your data model is the core of your strategy
With A365, you’re not just getting an industry-focused ERP/DMS solution. You’re getting a complete, purpose-built platform that turns your data into a strategic asset.
A365 helps businesses in the automotive, equipment, and rental industries connect operations, streamline processes, and achieve clearer visibility across the business lifecycle. From smarter planning and optimized workflows, A365 supports better outcomes across your business.
Let’s keep the conversation going. Connect with me on LinkedIn, or reach out via our Annata Contact Us page. We’d love to hear from you.
About the writer
Guðrún Ólafsdóttir is the Chief Product Officer at Annata, bringing over two decades of global experience in product development. Her career has taken her from Iceland to Denmark and Malaysia, where she has worked as a developer, consultant, and trainer primarily with solutions from LS Retail, a Microsoft ISV. From her early days as a hands-on developer to leading cloud transformation efforts as Development Director, Guðrún has continuously shaped innovation and streamlined development processes to support partners through digital change.
Since joining Annata in 2023, she has been driving product strategy for A365, applying her deep knowledge and unique perspective from Business Central to the Dynamics 365 Finance & Operations space. Guðrún is passionate about building impactful solutions and helping teams and partners thrive in a cloud-first world.
