Contributing to a common data model for the automotive industry on top of Microsoft Dynamics 365, Annata brings its industry-specific expertise to enable consistent, connected sharing of automotive data across platforms and solutions.
Las Vegas, Nevada, USA — July 15th, 2019 — An experienced Independent Software Vendor (ISV) for the automotive and equipment industries, Annata today announced its collaboration with Microsoft and other industry leaders, to create the open source data model which is at the heart of the new Dynamics 365 Industry Accelerator for Automotive. This accelerator adds Annata’s industry-specific expertise to a common data model that can help speed time to market for ISVs seeking to develop new customer-centric approaches for marketing and sales processes within the automotive industry.
Annata has years of experience and proficiency in building solutions for the automotive and equipment industries based on Azure, Microsoft Dynamics 365 and Microsoft’s Power Platform. Working with Microsoft to share industry insights and expertise is a core part of Annata’s broader ambition to serve its customers even better by supporting a shared data language for automotive.
Today, all Annata 365 solutions are natively aligned with Microsoft’s Common Data Model. The new Annata 365 for Sales solution will be among the first to be built natively using the data framework provided with the Dynamics 365 Industry Accelerator for Automotive.
“For our customers, this not only means having a great, ready-made solution from Annata to drive their digital transformation and customer engagements in marketing and sales, but also opens opportunities for organizations to share automotive data across solutions and technologies in a familiar, shared data language,” said Jóhann Jónsson, CEO Annata. “With the changes happening in the industry and the importance of new types of data driving decisions and engagements, we believe this is the right way to go for Annata and our customers.”
As an integral contributor to the Dynamics 365 Automotive Accelerator, Annata is helping to deliver value to the industry through standardizing the shape of automotive data and enabling interoperability, supporting greater collaboration and openness across the automotive ecosystem. The Automotive Accelerator benefits partners, ISVs, and customers alike by creating an open initiative that delivers shared data insights and value across the industry. The common data model reflects industry best practices, integration across existing vehicle retail networks, and the inclusion of emerging mobility businesses.
“Siloed data can hinder digital transformation and innovation in automotive organizations with varied legacy systems and lack of shared data languages, so it is great to see partners like Annata supporting and embracing the Dynamics 365 Industry Accelerator for Automotive,” said John Reed, Director Automotive Customer Experience Solutions, Microsoft. “Enabling great experiences across physical and digital channels through a customer’s buying process is key to success and with Annata, we have a great example of a partner enabling organizations to drive improved customer experiences.”
About Annata
Annata is a vertical software company focused on the automotive, trucks & buses, and equipment industries. Its cloud-based platform, A365, is built on Microsoft Dynamics 365 and brings together ERP, CRM, and DMS capabilities in one connected environment. As a Microsoft Global Independent Software Vendor (GISV) and Inner Circle member, Annata ranks in the top 1 percent of Microsoft Dynamics partners globally. A365 is used by more than 100,000 users across more than 100 customer brands in more than 100 countries.
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