The naked truth about digital transformation

Digitization, connected services, Internet of things, machine learning, predictive maintenance, big data, cloud computing, artificial intelligence, automation, augmentation, mobilization – the list just goes on and on. These are just a few of the common (or most used) phrases by organizations that are on the path to digitally transforming their businesses. CEOs and experts across many industries all see the positive impact of digital technology on their businesses, their industry and their customers as it rapidly reinvents the way we live, work and play.

Many associate the phrase digital transformation with ‘IT‘ or ‘technology‘ when it’s not about applying technology to your business but creating new business strategies and models while relying on the backbone of technology. In today ‘s world where everything is connected, organizations are starting to wake up to the realization that their businesses are at the central point of a new wave of change powered by technologies that innovate every day. If they do not choose to ride the evolving digital bandwagon, they will well enough get left behind or even face extinction.

“It’s not the strongest of species that survives, nor the most intelligent that survives. It is the one that is most adaptable to change“- Charles Darwin

When we talk about digital transformation, we’re really talking about the outcomes of digital transformation, the same outcomes that are derived from today’s business challenges; engaging customers, empowering employees, optimizing operations and reinventing the value offered to customers.

Businesses need to change and evolve to meet customer expectations and market demands to be successful —to develop new capabilities by transforming themselves into digital companies with systems of intelligence that leverage every system, device, process and asset across the organization. These systems of intelligence represent the ability to turn data and insight into intelligent action making every human interaction impactful and driving optimal business outcomes.

“Longevity in this business is about being able to reinvent yourself or invent the future “ Satya Nadella CEO of Microsoft.

At Annata, our opportunity is to help every customer build their digital capability into every aspect of their business to drive these outcomes. We are dedicated to supplying valuable solutions that help customers achieve a competitive advantage by identifying the best solutions and services that accommodate to the business needs while excelling in customer satisfaction. Get in touch with us at Annata. Click here to find our specialist teams and office locations around the world.

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