Annata partners with Sitecore and Touchcast to power automotive digital retailing at CES 2023

Kópavogur, Iceland — January 5, 2022 — Annata, a Global Independent Solution Provider (ISV) for the automotive and equipment industries, announced its partnership with Sitecore, a global leader in end-to-end digital experience management software, and Touchcast, a leading virtual experience company, to deliver engaging digital retailing experiences to automotive enterprises.  

Built on the Microsoft Cloud, Annata, Touchcast, and Sitecore will create solutions that offer a complete end-to-end approach for automotive OEMs, national sales and marketing companies, and dealer groups, enabling them to engage with customers in a hybrid digital and physical space. The strategic partnership will power a more enhanced, personalized, and seamless vehicle purchasing experience for consumers through virtual dealerships, creating a compelling and interactive digital retailing journey. 

As consumers spend most of their purchasing journey online, automotive enterprises are increasingly shifting their focus to digital retailing solutions to maintain their competitive edge. The partnership between Annata, Sitecore, and Touchcast, is a strategic step in Annata’s journey to further develop and bring to market industry-specific solutions that will augment the journey and create an ideal digital retailing experience for modern consumers. It will also drive the transformation of automotive distribution with next-generation retail and mobility services. 

With Microsoft Dynamics 365, Power Platform, and Azure as the foundational layer, Annata’s solution for the Automotive industry offers an agile, cloud-based, and scalable platform for automotive import, distribution, retail, and after-sales activities.  

“We know our customers want to provide a seamless, quality experience when engaging with their end-customers in the metaverse as well as in a physical showroom. Currently, this is a complex and time-consuming exercise – both in terms of selecting technical solutions and then integrating them with the core automotive business processes. With this strategic partnership, we want to accelerate the adoption of virtual dealerships and ensure our customers take advantage of an integrated, end-to-end solution. We are thrilled to embark on this alliance together to transform the vehicle-buying experience,” said Johann Jonsson, Chairman and co-founder of Annata. 

“At Microsoft, our mission is to empower every person and every organization on the planet to achieve more—and the metaverse offers limitless possibilities to do so. We’re pleased to work with Annata, along with Touchcast and Sitecore, to help transform digital selling and promote hyper-personalization in the metaverse. Collectively, we’re helping automotive and mobility businesses meet customers where they are to improve the selling and buying experience across industries,” said Sanjay Ravi, General Manager, Automotive, Mobility, and Transportation Industry, Microsoft

Coupled together with Sitecore and Touchcast’s solutions, Annata aims to solve a complex puzzle by bringing together a metaverse customer experience and the ability to transact via e-commerce with a robust back-end solution that can support activities across the automotive value chain.  

 About Annata  

Annata is a business solutions provider that empowers businesses on their digital transformation journey through cloud-based solutions. Annata’s global industry expertise provides organizations with a business platform that offers innovative solutions, strong services, and unparalleled value to businesses in the automotive industry.  

Annata provides functionality that helps businesses deal with industry challenges and transforms their existing operations and processes to adapt to and embrace new opportunities.  

For more information about Annata, please visit 

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