This press release was published in December 2022 and reflects Annata’s leadership at that time. For current leadership information, see our December 2025 announcement.
Kopavogur, Iceland — November 2022 — Annata, a Microsoft Global Independent Software Vendor (GISV), has appointed Magnus Norddahl to succeed Johann Jonsson as the company’s chief executive officer, effective 1 January 2023. Johann, who co-founded Annata and steered the company since 2001, will take over as Chairman.
Magnus Norddahl joined Annata as Chairman in January 2022. In his new role as CEO, he will focus on accelerating Annata’s growth across global markets and deepening the company’s position in the automotive and equipment industries.
Magnus Norddahl brings over three decades of management expertise in software development, IT, and the pharmaceutical industries from his time with Advania (EJS), Origo, and Tech Data.
Prior to joining Annata, he helmed LS Retail for over eleven years and was instrumental in scaling the business globally. He also sat on the boards of various companies such as Men & Mice, Artasan and Advania in Sweden. Magnus also has extensive knowledge of Microsoft’s Azure cloud solutions, having formed strong connections with Microsoft.
Johann Jonsson said: “It is a great honor for the company to have Magnus Norddahl steer Annata forward. We have watched him lead and build one of Microsoft’s most important partners in industrial solutions. We have had a successful partnership throughout these years, not least after he took the chair of the company’s board of directors. So, I could not be happier with my successor.”
“Magnus joins the company at a crucial point and together with the rapidly expanding team from around the world, will lead the company to further growth. Exciting times are ahead! Annata has established a strong foothold among many of the world’s biggest and most influential brands in the automotive and equipment industries and will continue to play a pivotal role in their digital transformation. I am very excited about the future of Annata and look forward to working with Magnus and the wider Annata team,” Johann added.
About Annata
Annata is a vertical software company focused on the automotive, trucks & buses, and equipment industries. Its cloud-based platform, A365, is built on Microsoft Dynamics 365 and brings together ERP, CRM, and DMS capabilities in one connected environment. As a Microsoft Global Independent Software Vendor (GISV) and Inner Circle member, Annata ranks in the top 1 percent of Microsoft Dynamics partners globally.
A365 is used by more than 100,000 users across more than 100 customer brands in more than 100 countries.
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