Kopavogur, Iceland — November 2022 — Annata, a Microsoft Global Independent Solution Provider (ISV), has appointed Magnus Norddahl to succeed Johann Jonsson as the company’s chief executive officer, effective 1 January 2023. Johann, who co-founded Annata and steered the company since 2001, will take over as Chairman.
Magnus Norddahl is no stranger to Annata having served as the company’s chairman since January 2022. In his new role, Magnus will focus on amplifying Annata’s growth and strengthening its market position.
Magnus Norddahl said: “Annata has achieved an admirable milestone – building a world-leading industry-specific business solutions company. Annata has grown around 50% and forged partnerships with a diverse mix of the world’s leading automotive and equipment brands. It is a great honor to be able to steer Annata on this upward trajectory. Johann and I will continue working hand in hand to achieve Annata’s objectives.”
Magnus Norddahl brings over three decades of management expertise in software development, IT, and the pharmaceutical industries from his time with Advania (EJS), Origo, and Tech Data.
Prior to joining Annata, he helmed LS Retail for over eleven years and was instrumental in scaling the business globally. He also sat on the boards of various companies such as Men & Mice, Artasan and Advania in Sweden. Magnus also has extensive knowledge of Microsoft’s Azure cloud solutions, having formed strong connections with Microsoft.
Johann Jonsson said: “It is a great honor for the company to have Magnus Norddahl steer Annata forward. We have watched him lead and build one of Microsoft’s most important partners in industrial solutions. We have had a successful partnership throughout these years, not least after he took the chair of the company’s board of directors. So, I could not be happier with my successor.”
“Magnus joins the company at a crucial point and together with the rapidly expanding team from around the world, will lead the company to further growth. Exciting times are ahead! Annata has established a strong foothold among many of the world’s biggest and most influential brands in the automotive and equipment industries and will continue to play a pivotal role in their digital transformation. I am very excited about the future of Annata and look forward to working with Magnus and the wider Annata team,” Johann added.
Annata is a business solutions provider that empowers businesses on their digital transformation journey through cloud-based solutions. Annata’s global industry expertise provides organizations with a business platform that offers innovative solutions, strong services, and unparalleled value to businesses in the automotive industry.
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