Annata acquires Biztup to amplify cloud-based business solution capabilities; expands global footprint

Kópavogur, Iceland — October 03, 2022 — Annata, a Microsoft Global Independent Solution Provider (ISV) today announced it has acquired Biztup, a leading Hungarian consulting and software company focusing on Microsoft Technologies.

Complementing Annata’s expansion plans and solidifying the company’s footprint in the European region, the acquisition will enable Annata to penetrate an even larger market and expand its already established portfolio of 150 global brands in the automotive and equipment industries. The strategic location and time zone of the Hungarian office will provide a strong platform for increased global delivery capacity.

With Biztup’s business intelligence offering and vertical industry expertise, the acquisition will stimulate Annata’s extensive industry proficiency and create significant growth opportunities as the company continuously strives to advance its product capabilities.

The acquisition will enable Annata to support more European businesses in dealing with industry challenges, aside from transforming their existing operations and processes to adapt to and embrace new opportunities through unified cloud-based business solutions.

Jóhann Jónsson, chief executive officer and co-founder of Annata: “As businesses navigate a time of enormous disruption, customers are increasingly turning to Annata for solutions that fit rapidly changing industry needs. This synergistic acquisition provides Annata with an incredible opportunity to not just broaden our portfolio of clients in Europe but to also amplify product adoption capabilities and increase client success by offering intelligent and interconnected business solutions.”

“I am excited about this acquisition and welcome the new team onboard. The addition of Biztup and its vast industry expertise will empower Annata to be better equipped in driving digital transformation for our clients as we work with them to redesign business processes that will unlock innovative business models and new opportunities,” Jóhann added.

Dávid Horváth, chief executive officer of Biztup: “We are elated to be combining forces with Annata. Annata’s acquisition of Biztup is a testament to our excellence in modernizing digital business solutions through our competitive edge and core competencies that we have strived for and pride ourselves on since our inception. Our strong foothold in Hungary and access to Central and Eastern Europe will provide a more robust presence, facilitating expeditious solution delivery globally and maximizing impact for our customers. We look forward to fortifying the Annata cloud-native application and together, work towards powering the next generation of end-to-end business solution capabilities.”

Annata is serving over 100 countries with continued collaborative efforts with more than 50 channel partners globally. The acquisition of Biztup will bring Annata’s global employee headcount close to 250.

About Annata

Annata is a business solutions provider that empowers businesses on their digital transformation journey through cloud-based solutions. Annata’s global industry expertise coupled with its strong partnership with Microsoft provides organizations with a business platform that offers innovative solutions, strong services, and unparalleled value to businesses in the automotive, equipment and device industries.

Annata delivers solutions that are deeply embedded in the Microsoft ecosystem, provides functionality that helps businesses deal with industry challenges, and transforms their existing operations and processes to adapt to and embrace new opportunities.

For more information about Annata, please visit our website at or click here to view our LinkedIn Page.

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