At Annata, we redefine business processes with cutting-edge, industry-specific capabilities through A365, our end-to-end, unified cloud-based solution powered by Microsoft technologies.
A365: Your business,
your way
A365 is designed to put you in control, empowering businesses in the automotive, trucks & buses, and equipment industries to choose exactly what works best for them.
Need a single, comprehensive solution to streamline every aspect of your operations? A365 has you covered with a unified platform that combines ERP, CRM, and DMS functionalities with AI integration into one seamless experience.
With A365, you’re in the driver’s seat, choosing how to best transform your operations, enhance efficiency, and future-proof your business. Whether you start small or go all-in, A365 adapts to your growth and keeps you ahead in a dynamic marketplace.
Take control of your success with A365 today.
Step into the digital fast lane with streamlined supply chains and enriched customer experiences, going beyond traditional processes.
Lead the way with transformative capabilities that enhance overall performance, unifying operations and driving progress.
Boost your competitive edge with streamlined operations and optimized workflows, achieving new heights of efficiency and growth.
Empowering businesses that carry global brands including:
"Senior leaderships showcased real strategic knowledge on the future of the vertical"
Automotive Head of Finance
"When you look at the entire technology stack of the Dynamics-Annata combination, it really is at the edge of technology in terms of cloud, security, services"
Heavy equipment Head of IT
"Future business models are changing fast, and our own development couldn’t keep up, we needed someone like Annata
Automotive CIO
Powering transformation possibilities
A365 is your all-in-one cloud-based solution, revolutionizing operations across the automotive, trucks & buses, and equipment industries. It’s designed to streamline your entire value chain on one unified platform, giving you the flexibility to choose the capabilities you need to drive success.
Built on Microsoft Dynamics 365, Azure, Copilot, Power Platform, and Dataverse, A365 offers seamless integration, robust security, and intuitive self-service options.
With AI and Annata’s deep industry expertise at its core, A365 breaks down silos, optimizes supply chains, and empowers smarter decision-making, so you can stay ahead in today’s fast-paced digital world.
From pre-sales to after-sales, A365 transforms how you work, making every process more efficient and agile. Whether you’re looking for a comprehensive solution or focused modules, A365 gives you the power to shape your business for the future.
Unlock new possibilities with A365. Your operations, your choice.
Unlock the transformative potential of A365 to take the growth of your businesses to new heights, ensuring significant positive impact on your financial performance.
Discover how we leverage Microsoft Copilot capabilities in A365, streamlining processes and enhancing customer experiences for businesses in the industries we serve.
Gain returns on investment with A365
Unlock the transformative potential of A365 to take the growth of your businesses to new heights, ensuring significant positive impact on your financial performance.
Harness AI for transformation with A365
Discover how we leverage Microsoft Copilot capabilities in A365, streamlining processes and enhancing customer experiences for businesses in the industries we serve.
Commitment to
innovation
For over 25 years, we’ve been building a future-ready solution that moves at the speed of your business. Today, that promise is stronger than ever.
Discover why our customers trust us to power their transformation
Based in Deerfield Beach, Florida, JM Family supplies 177 Toyota dealerships, selling 500,000+ vehicles annually. To modernize, it adopted A365, replacing its 40-year-old mainframe. This enhanced inventory visibility, supply chain efficiency, and financial integration, ensuring faster dealer service. See how A365 is powering JM Family’s success.
AB Equipment, a premier multi-brand supplier of industrial equipment in New Zealand, faced challenges with manual processes, fragmented data, and inefficiencies in reporting and service delivery. Discover how they overcame these challenges by implementing A365 to streamline operations, integrate data, and improve business insights.
Ejner Hessel, Denmark's largest licensed Mercedes-Benz truck dealer, became a new importer for Mercedes-Benz trucks, taking on the full supply chain. This presented a major business opportunity but also a challenge: the lack of a tailored import management system. Starting from scratch, they recognized the need for a strong partnership and turned to Annata.
Brimborg, headquartered in Reykjavik in 1964, thrived as an automotive leader in Iceland. However, by the early 2000s, it faced limitations with outdated, siloed systems for workshops, sales, and finance. Recognizing the need for a solution to foster growth and tackle competition, Brimborg turned to Annata.
As a trusted partner since 2018, HCM turned to Annata and A365, powered by Microsoft Dynamics 365, to unify operations and enhance cross-regional collaboration. Discover how A365 enabled HCM to adopt a customer-centric approach and drive greater agility across its global network.
Speedy Hire Plc, the UK's largest hire provider, sought a modern system to meet growth objectives and enhance customer service. It selected Annata for greater fleet visibility, real-time data replenishment, and product recommendations. Today, Speedy has increased ROI, workforce productivity, and customer service.
Danish Agro, a Nordic agricultural machinery rental company chose A365 as its business solution for managing and maintaining vehicles and capital-intensive equipment, helping achieve its growth strategy. Today, A365 ensures efficient handling of their sales and aftermarket services, positioning them for further success.
Ponsse, a leading forest machine manufacturer, prioritizes top-notch customer solutions. They selected A365 for streamlined material management, procurement, sales, deliveries, fieldwork control, maintenance, invoicing, finance management, and aftersales processes, supporting its commitment to superior customer experience.
Resource hub
Blog
Learn about key industry happenings and developments at Annata by delving into our recent blog updates.
Insights from Guðrún Ólafsdóttir | Why data integrity is the real AI superpower in A365
Annata Ask the Expert Series | Q&A with József Pósfai Product Owner – Optimizing parts management the A365 way
From downtime and disruption to agility and growth: 6 ways A365’s evergreen technology impacts equipment businesses
From compliance chaos to seamless control: How A365 supports the commercial vehicles industry’s changing regulatory landscape
From outdated tools to connected intelligence: Why automotive OEM integration matters and how A365 delivers
From risk to reliability: 7 biggest warranty challenges equipment businesses face and how A365 & Microsoft Dynamics 365 solves them
Insights from Guðrún Ólafsdóttir | A new game-changing era of customization: How Microsoft Copilot Studio enhances A365
From disorganized rentals to fleet-wide precision: Reinvent your truck & bus operations with A365
From missed opportunities to measurable growth: Unlocking equipment sales potential with A365
From manual job cards to mobile-first efficiency: 6 ways the A365 Workshop Mechanic App empowers technicians
From reactive support to proactive success: Why Annata’s Advanced Services are a game-changer
From claims bottlenecks to rapid resolution: Cracking the code of automotive warranty management chaos with A365
From service roadblocks to smooth workflows: Reimagining trucks & buses aftersales with A365
From operational bottlenecks to unified control: Redefining equipment rental & fleet management with A365
Confiz and Annata collaborate to advance automotive and equipment digital transformation across MEA
From clunky processes to connected workflows: How the A365 Automotive Dealer Portal transforms dealership operations
From outdated processes to industry innovation: A365 and Microsoft Dynamics 365 for trucks & buses businesses
From manual tasks to intelligent automation: AI Agents for equipment businesses
From constant upgrades to continuous evolution: How A365’s evergreen platform powers smart, connected automotive operations
From guesswork planning to data-backed decisions: Driving operational success for trucks & buses distributors with A365
Complete the form, and we’ll reach out to better understand your business needs to help you power new possibilities for your business.
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By clicking the Access Now button, you are agreeing to:
• Allow Annata to store the data for the purpose of facilitating communications regarding the inquiry.
• Receive calls from Annata for contact information and /or marketing purposes.
• Receive marketing materials from Annata on the latest product insights and news.
By clicking the Access Now button, you are agreeing to:
• Allow Annata to store the data for the purpose of facilitating communications regarding the inquiry.
• Receive calls from Annata for contact information and /or marketing purposes.
• Receive marketing materials from Annata on the latest product insights and news.
By clicking the Access Now button, you are agreeing to:
• Allow Annata to store the data for the purpose of facilitating communications regarding the inquiry.
• Receive calls from Annata for contact information and /or marketing purposes.
• Receive marketing materials from Annata on the latest product insights and news.
In 2020, Annata was chosen by a heavy truck manufacturer to assist in developing their business processes and the systems required to support them. The company has more than 400 employees to support its rapid growth as a leading automotive innovator in zero-emission vehicles and trucks.
After a rapid and intensive validation cycle, Annata was chosen because of Annata’s 20-year automotive industry experience and extensions to the Microsoft Dynamics platform that formed the basis of the manufacturer’s finance and manufacturing systems.
Designed with cloud scalability and agility built in, the solution covered all critical processes. To ensure a complete and compelling customer experience, Annata’s solution will ensure the organization is well connected to customer behaviors, both pre-and post-sale for years to come.
The company decided to engage in a multi-year partnership with Annata after the success of the solution implementation. Annata provided the manufacturer with industry insights and experience to drive more value in all its business processes.
A prominent material handling equipment dealer, with a network spanning over 60 locations across North America, is committed to delivering a comprehensive range of services, including new and used equipment, rentals, parts, service solutions, and training, with a strong emphasis on exceptional customer service.
The collaboration between Annata and Microsoft that led to the successful partnership with the customer was built on a foundation of team expertise and trust, ensuring a strong working relationship.
In their initiative to replace the current system, the company aspired to migrate to a modern, Azure cloud-based platform to optimize their Microsoft Dynamics investment. The primary goals included achieving business transformation, ensuring scalability, and eliminating system performance constraints.
The decision to upgrade to Dynamics 365 stemmed from challenges such as instability, poor performance, and growth limitations experienced in their previous solution installation.
The overarching objective was to address these issues and enhance the overall efficiency and stability of their operational environment. Annata’s offering stood out with its comprehensive equipment lifecycle functionality, addressing the customer’s specific needs in a tailored manner. System performance and adherence to Independent Software Vendor (ISV) compliance were pivotal aspects that contributed to the decision, assuring the customer of a robust and reliable solution.
Annata’s commitment to ongoing development, reflected in their ecosystem investment and roadmap, aligned well with the customer’s long-term goals. Microsoft’s Proof of Concept (POC) support played a crucial role in demonstrating the capabilities of the proposed Dynamics 365 solution.
The success of the partnership was further cemented by the strong collaboration and partnership ethos shared between Annata and Microsoft, ensuring a holistic and effective approach to meeting the customer’s requirement.
A privately-owned enterprise with a significant presence in the automotive industry, operates as a key distributor for a globally recognized automotive brand. As the largest independent distributor for this brand on a global scale, the division serves a network over 150 independent dealerships.
Previously relying on an outdated “Green Screen” system and managing a complex network of around 200 applications, the company recognized the need for a transformative change. The existing system, developed over 25 years, had become inadequate for evolving dealer needs, leading to technical debt rather than delivering value. To address this, the enterprise sought a modern solution to meet the dynamic requirements of the automotive industry and enhance overall operational efficiency. The Microsoft Dynamics 365 and A365 combination were selected to improve forecasting, streamline vehicle ordering processes, and reduce lead times from inspection to final delivery.
The enterprise now leverages the full A365 platform, including warranty management and rental services, to optimize its operations. The pivotal factor in selecting this solution was the ability to offer a platform tailored to the automotive industry, providing comprehensive visibility, management, and controls throughout the entire vehicle lifecycle. This capability formed the cornerstone of a compelling value narrative, resonating strongly with a diverse group of stakeholders.
The decision to choose Microsoft Dynamics and A365 exemplified a strategic approach, wherein technology was prioritized first, aligning subsequently with the market for a systems integrator. This decision underscored the strategic fit of the chosen technology to the specific needs of the enterprise, setting the stage for a successful implementation and business transformation.
Founded in 1963 in Latin America, this key player in the local automotive industry has solidified its standing among the top groups in the sector. Over six decades, the company has maintained consistent growth, establishing a robust financial foundation.
Central to their success is a commitment to transparent management, enabling them to overcome challenges. The company prioritizes key strategic pillars, including business sustainability, delivering exceptional customer experiences, nurturing a skilled workforce, embracing technology, and forming strategic alliances. These pillars reflect the company’s comprehensive approach to ensuring long-term success and resilience in the dynamic automotive industry.
To enhance their operations, the company opted for Dynamics 365 Finance & Operations combined with A365 and Dynamics 365 Customer Engagement combined with A365. In the evaluation process, various global and regional players were considered, with the chosen combination ultimately selected based on key factors.
The decision to choose this particular combination was influenced by factors such as embracing new technologies for future growth, an abundance of experienced consultants for technology implementation, a holistic solution with cloud hosting and flexible services, and an excellent cost-benefit Total Cost of Ownership (TCO) ratio.
Additionally, the choice of Annata was motivated by their extensive expertise in the automotive sector, a strong market presence, a robust research and development (R&D) plan, and certification capabilities with a cost-effective Total Cost of Ownership (TCO).
This combination of solutions was deemed the optimal choice, aligning with the organization’s strategic goals and ensuring a comprehensive and effective solution for their business needs.
The European automotive manufacturer was increasingly challenged with their internal reliance on their existing systems as they felt that they were losing a competitive edge by not having the ability to benchmark functionality, performance, and cost.
To address this, they started to investigate adding D365 as a second practice. They, however, soon found a need to bring in the Annata extended solution to fully understand the capabilities of the underlying D365 platform with the vertical extension for their specific business.
Through the roll-out, the manufacturer was able to move from local, siloed solutions to a common enterprise standard solution which drives down costs, mitigates risks, and improves the customer experience with a consequential uptick in sales.
In essence, the customer views the solution as providing the systems that run their captive fleet dealers in-country, as well as providing the integration from captive and non-captive dealers into the central solution.
A South African arm of a major importer and distributor of cars and spare parts was looking to expand the use of the solution into Dynamics 365 Sales. A365 Sales was selected as the preferred industry solution.
The reputation of Annata working with the Microsoft team in South Africa helped to land the deal. The underlying Common Data Model for Automotive was also an important factor in the decision.
The expansion of the use of Dynamics CE for sales was already planned but the business felt that the Annata Sales app would provide ‘out of the box’ functionality and save them a considerable amount of time and effort. The business estimated that implementing the Annata Sales app would save them up to 3 years compared with developing the functionality themselves.
The Annata Sales app provides functionality to handle vehicle configuration, and sales quotations including financing options, trade-ins, test drives, etc.
The Annata Sales app will hopefully be the first of several products that the business will implement. This includes D365 F&O; A365 for Dealer management; Customer service; Annata Dealer portal and; Annata Field Service. The 5-week implementation of the Annata Sales app was another compelling factor.
A division of a Japanese multinational automotive manufacturer serving developing markets chose Dynamics 365 + A365 to replace all their current systems for their vehicle division across Africa and selected countries in Latam and Asia.
The implementation was complex as it involved replacing three heavily customized, on-premise solutions with a standard, (based on a global template), cloud-based offering. The complexity was further increased as the connectivity in some African countries can be intermittent, and delivering a project across many countries requires a great deal of experience and planning.
The solution implemented covered importation, dealerships, aftersales, and service, in addition to rental and fleet in specific markets. The device types cover all vehicles; from motorbikes to cars, lorries, tractors, construction machinery, etc. – and in some markets even boats.
D365 + A365 provided the manufacturer with the confidence that existing processes would all be supported and that moving to the Azure cloud would drive additional benefits.
The North American arm of a Chinese electric vehicle (EV) manufacturer, with a 450,000-square-foot bus manufacturing and forklift assembly facility, required an agile solution to manage its supply chain, assembly, dealer orders, and post-sales processes for parts, warranty, and dealer management.
The existing solution was unable to support these business processes cost-effectively with the same flexibility and agility. Annata’s automotive original equipment manufacturer (OEM) experience and track record of successful and agile implementations, particularly in the U.S. market were key to winning against other competitors.
Key decision makers of the manufacturer were primarily of Chinese descent, with some residing in corporate offices in China. Working with Microsoft China, Annata was able to leverage its insight into Chinese business culture and its relationships with the business’s corporate IT.
Annata’s ability to adjust to an unconventional sales process and accommodation for cultural differences, coupled with an implementation approach and agile solution that could grow with the North American arm, was key to winning the business.
A Swedish trucking manufacturer selects Annata and Dynamics 365 to replace their current wholesale and dealer management systems around the globe. By adding A365 to the Dynamics solution, the company is provided with the comfort to cover almost all its operational processes and drive additional benefits by moving to a cloud-based system.
The company’s primary challenge was that it was dealing with large sets of homegrown solutions and legacy vertical solutions with a separate outdated dealer management system that did not communicate with each other. The current on-premise portfolio needed to be replaced with a standard, cloud-based solution, that covers imports, dealerships, aftersales, and service operations, in addition to its rental and fleet-based markets.
Annata, Microsoft, and the manufacturer worked together to build a golden template and blueprint to be used in future rollouts globally. The solution combination adds future capabilities and support for ML, AI, IoT, and more automated business executions, which will have a positive impact on the ROI.
The manufacturer has transformed its dealer management system, replacing its outdated solutions with Annata’s integrated, cloud-based solution using Microsoft’s infrastructure.
Annata was chosen as a solutions provider to replace a 20-year-old heavily customized legacy system for an RV manufacturer. The systems in use were not supplying prompt information to the management team and model changes for production were painful to implement.
The implementation was vital to simplify access to data and increase service levels to its different dealers. The manufacturer selected Annata due to Annata’s global ISV status and strong solution functionalities to manage their critical workload, particularly those that require interaction with their dealer channel.
Annata’s robust dealer portal solution has improved dealer relationships with a quicker turnaround on warranty claim decisions and processing.
In parallel, the manufacturer can now leverage warranty rules and validations. The dealer portal is a win for the manufacturer in reducing warranty costs while improving dealer and customer relationships.
The manufacturer expects overall improved management reporting for executives and operations. Operational improvements include rationalized bills of materials, costing, and managing production change orders effectively. The manufacturer expects its dealers to have a more efficient process for warranty claims that will result in a reduced payment time, while still preventing fraudulent or duplicate claims.
As an existing customer of AX and Annata IDMS on-premise, the Swiss company decided to start its journey to the cloud in early 2020. Annata’s finance and operations solution was the core of the solution proposed to the company.
Annata’s full suite of capabilities was implemented and included extensive device management functionalities that support the entire lifecycle of a machine encompassing imports, sales, and lifecycle management with service/work order management, warranty handling, parts management, and rental.
In addition to a proven solution, Annata was the primary choice due to the strongly committed executive management team which is very much supportive of the strategic project goals.
The project enjoys a high focus at the executive management level and is supported by a strong change management approach aiming to avoid unnecessary customizations.
The industry competence of the Annata implementation team was well equipped to mitigate challenges typically encountered when setting up new customer solutions in replace of their heavy customized “homegrown” solution.
With a primary focus on excellent product quality and outstanding customer service, the equipment manufacturer made a company-wide decision to shift their business process to the cloud using Dynamics 365 and Annata’s Finance & Operations solution.
The solution was rolled out to several major markets within Europe and the Americas in a span of 3-4 years, before offering the industry template to their independent dealer network. Annata was selected as the preferred industry solution partner to move their on-premise solution within their headquarters to the cloud within three months, utilizing its extensive industry and digital competencies in the Annata team.
As soon as Annata engaged with the equipment manufacturer, it was clear to them that the industry IP was key to their goal to digitally transform their distribution channel.
Coupled with finance and operations implementation expertise, the equipment manufacturer was confident that D365 with Annata was the best to provide industry knowledge to help them make the right process choices and a full set of industry functionalities around the full lifecycle of their equipment.
A Mexican subsidiary of an international motor company was utilizing multiple and heavily customized legacy systems which were around 20 years old and did not improve the business. The financial reports generated caused many discrepancies in the business which dampened business decisions.
The management was looking for an Integrated system that was consistent and easily manageable, in which all users from different departments could manage business processes in a co-dependent and competent manner.
Annata’s extensive solution provided the Mexican subsidiary with a technology transformation through its transition to digitized workflows.
The new system enabled the company’s dealerships to seamlessly communicate and collaborate with suppliers and service partners, while the company focused on creating an integrated supply chain.
With Annata’s unified solution, the company benefited from providing accurate, analytical data through the implementation of key functions in cost management, inventory management, warranty management, sales, and service departments. It also provided the company with a range of business data (in real-time) for analysis at a reduced time rate and this provided the organization with major improvements in its management reporting.
In 2020, Annata was chosen by a heavy truck manufacturer to assist in developing their business processes and the systems required to support them. The company has more than 400 employees to support its rapid growth as a leading automotive innovator in zero-emission vehicles and trucks.
After a rapid and intensive validation cycle, Annata was chosen because of Annata’s 20-year automotive industry experience and extensions to the Microsoft Dynamics platform that formed the basis of the manufacturer’s finance and manufacturing systems.
Designed with cloud scalability and agility built in, the solution covered all critical processes. To ensure a complete and compelling customer experience, Annata’s solution will ensure the organization is well connected to customer behaviors, both pre-and post-sale for years to come.
The company decided to engage in a multi-year partnership with Annata after the success of the solution implementation. Annata provided the manufacturer with industry insights and experience to drive more value in all its business processes.
Operating in forestry markets of more than 40 different countries, the manufacturer had an IT landscape that was complex, fragmented, and varied greatly between countries. As part of their future-proofing efforts, they needed a platform to bolster them as they navigated into the future, providing them with the flexibility required to digitize their entire business.
Annata’s complete set of industry functionalities around the lifecycle of heavy equipment, the strength of the application and platform, as well as in-depth knowledge and vast experience within the industry were reasons why Annata was selected to support them along their transformation journey.
Annata also displayed strong awareness of future capabilities specific to the manufacturer’s needs aside from proving a strong partnership with Microsoft.
Annata’s flexibility, scalability, and capabilities to take on the ever-changing environment in the forestry manufacturing industry have since enabled the manufacturer to maintain a competitive edge digitally.
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