Customer Stories


Brimborg sets a new standard for quality service with Annata 365.

Ouro Verde is one of top four Brazilian vehicle and heavy machinery fleet management and rental companies, with aggressive annual growth (15-30% on last 10 years). They were looking for a robust, complete, integrated end-to-end automotive solution to address a business plan for managing 100.000 vehicles on rental and fleet management services. The goal was to integrate ERP`s Procurement and Finance processes in a single platform with Sales, Operations, and Billing processes and improve operational efficiency and data reliability by eliminating all legacy systems.

Ouro Verde’s history started as Transportadora e Cerealista Ouro Verde founded in the city of Ponta Grossa, Paraná, Brazil in 1973, serving major companies from different industries. Two years later, we began to offer vehicle rental services, which was boosted by the construction of the Itaipu Hydroelectric Power Plant. In 1985, our head office moved to Curitiba and business expanded nationwide. In the 1990s, Ouro Verde began to rent heavy machinery and, in 1994, industrial cargo which was increasing enabled us to create an international subsidiary in Buenos Aires, Argentina. In the early 2000s, Ouro Verde made large investments to upgrade and increase our light vehicle and heavy machinery fleets. After a great period of stability and growth, Ouro Verde adopted a new corporate governance model, modernizing management within the company. In 2011, Ouro Verde began to exclusively focus on vehicle and equipment rentals and provision of services.

Hitachi construction machinery strengthening after-sales service worldwide and transforming into a powerful corporate system with Annata 365