Annata is a vertical software company focused exclusively on the automotive, trucks and buses, and equipment industries. Founded in 2001 in Iceland, Annata builds and delivers A365 — a cloud-based business platform on Microsoft Dynamics 365 — to help industry businesses unify their operations, connect their data, and run more efficiently from a single environment.

Which industries does Annata serve?

Annata builds exclusively for three industries: automotive (dealers, importers, and OEM distributors), trucks and buses (fleet operators, commercial vehicle dealers, and leasing companies), and equipment (rental companies, construction equipment dealers, and agricultural machinery businesses). A365 is not a generic platform configured for these industries. It is purpose-built for them.

How is A365 different from a generic ERP?

A generic ERP handles finance, procurement, and supply chain. A365 adds the workflows industry businesses actually run: VIN-level vehicle tracking, warranty claims management, rental and fleet contract management, dealer portal operations, and OEM integration. These capabilities are native to A365, not bolted on through customisation that breaks with every software update.

Can A365 be adopted in stages?

Yes. A365 can be adopted as a full end-to-end platform or through focused modules: Sales, Service Center, Field Mechanic, Workshop Mechanic, Warranty, Parts, Dealer Portal, Inspections, Contract Management, and Rental and Fleet. Start with the area of the business that needs the most attention. Add capabilities as the operation grows, without replacing the platform.

Where does Annata operate?

Annata was founded in Iceland in 2001 and now serves businesses across more than 100 countries through a network of more than 50 channel partners. A365 handles multi-entity, multi-currency, and multi-language operations from a single connected environment, making it suitable for both regional businesses and large global enterprise operations.

PLATFORM · ANNATA A365

Annata A365: The business platform built for automotive, trucks and buses, and equipment

A generic ERP can be configured for an industry.
A365 is built for these three.

Most industry businesses run on disconnected systems. Sales, service, finance, and fleet each hold their own data, their own view, and their own version of what is happening. A365 puts every function on one record, in real time, without the reconciliation overhead that comes from running separate systems.

PLATFORM • OVERVIEW

One platform

25+ years industry experience
100,000+ users
100+ customer countries
50+ channel partners
Top 1% Microsoft Dynamics partners globally

One platform. Or the modules you need. A365 unifies ERP, CRM, and DMS in one connected environment, built specifically for automotive, trucks and buses, and equipment businesses. Every module works from the same data foundation, so adding a capability does not require a new system. Start with what your business needs most. Build from there.

PLATFORM STRUCTURE

A365 Cross-solution area application

A365 Sales & procurement management

Sales

A365 Aftersales operations

A365 Rental & Fleet management

Rental & Fleet

TECHNOLOGY FOUNDATION

Built on Microsoft Dynamics 365

Built on Microsoft Dynamics 365, Azure, Copilot, Power Platform, and Dataverse, A365 delivers:

Industry-specific workflows built into the platform, not added through customisation.
Real-time data across every function, without a batch sync or a reconciliation step.
Enterprise-grade security backed by Microsoft Azure infrastructure.

Annata A365 is a cloud-based business platform built on Microsoft Dynamics 365, designed to unify ERP, CRM, and DMS for automotive, trucks and buses, and equipment businesses. It connects sales, service, warranty, parts, rental, fleet, and dealer operations in one environment from the same real-time data foundation.

Role-built for frontline teams

Every A365 module is designed for the person who uses it. Service advisors, workshop technicians, parts managers, and fleet coordinators each work from a view built for their role, not a generic interface they adapt around.

Continuously updated. No upgrade projects.

A365 updates on Microsoft Dynamics 365 continuously. No disruptive migrations. More than 30 percent of Annata’s revenue goes back into R&D. The platform moves forward. So do the businesses running on it.

Deployed across more than 100 countries

From Nordic automotive importers to New Zealand equipment dealers, A365 runs in businesses across more than 100 countries, handling multi-entity, multi-currency, and multi-language operations from the same connected environment.

Take a look at how A365 connect your businesses

Connected supply chain visibility

See inventory levels, supplier delivery status, and parts availability across every location in real time, without assembling data from separate systems.

AI in the workflow, not alongside it

AI agents through DriveAI, built on Microsoft Copilot and Azure AI, handle service scheduling, warranty triage, and parts demand forecasting, with human approval at every decision point.

One record, every team

Every transaction, from a service job to a warranty claim to a rental contract, posts to the same data foundation. Finance, operations, and service all work from the same source.

Modular adoption, full platform potential

Start with the modules your business needs most. Add capabilities as the operation grows, without a platform replacement at each stage.

Real-time business intelligence

Power BI dashboards built on the A365 data model give service managers, parts managers, and fleet directors live performance data without a reporting lag or a separate analytics tool.

PLATFORM CAPABILITIES

Discover our enhanced A365 Solution

Experience the future of your business with Annata’s upgraded A365 solution, designed to transform your operations in the automotive, trucks and buses, and equipment industries. Our latest enhancements streamline your processes, empowering you to unlock new possibilities and stay ahead in your industry.

Built on Microsoft Dynamics 365, A365 harnesses the power of Microsoft Power Platform, Azure, Copilot, and the Dataverse, providing you with deep integration, robust security, and an exceptional digital experience.

What’s new with A365?

Unified platform

Enjoy the connected integration of ERP, CRM, and DMS functions for faster processes and centralized data.

Role-based apps

Support your frontline workers with intuitive, streamlined workflows for increased productivity.

AI-powered insights

Build on Microsoft Copilot for smarter data management and decision-making.

Data unification

Benefit from smooth data flow for quicker decisions and more efficient operations.

Scalable & sustainable

Adapt easily with industry-specific functionalities, updates, and customizations.

Frequently asked questions

A365 is purpose-built for three industries: automotive (dealers, importers, OEM distributors), trucks and buses (fleet operators, commercial vehicle dealers, leasing companies), and equipment (rental companies, construction equipment dealers, agricultural machinery businesses). It is not a generic platform configured for these industries. It is built for them.
DriveAI is Annata’s AI readiness and deployment program for automotive, trucks and buses, and equipment businesses. It helps organisations deploy AI agents across service scheduling, warranty triage, parts demand forecasting, and supplier communication. Every agent operates under human oversight with configurable approval thresholds at each decision point.

Ready to learn more?

CHOOSE YOUR INDUSTRY

Learn about A365's industry-tailored offerings

Automotive

Managing a dealer network, importing vehicles, and running aftersales at scale means your sales data, service records, and financial reports need to agree in real time. A365 connects them, across every location and entity, without a reconciliation step in between.

Trucks & buses

Uptime is the commercial metric that matters most in trucks and buses. A365 connects service scheduling, fleet maintenance, warranty management, and parts availability in one environment, so the gap between a breakdown and a resolved job is measured in hours, not days.

Equipment

Asset lifecycle, rental contracts, maintenance scheduling, and parts management are all connected in A365. Fleet managers see live utilization. Finance sees live cost per machine. Operations sees what is available, in service, and needing attention — all from the same data.

MICROSOFT ENDORSEMENT

From the people building A365

"

GISV vertical business applications specialization is crucial for maximizing the Microsoft Dynamics 365 stack. Annata's focused expertise in tailoring solutions for the automotive, trucks & buses, and equipment industries using Microsoft technologies underscores this. Annata’s specialization enhances overall customer value, providing highly relevant, effective, and innovative tools essential for business success today and tomorrow."

Our vision is clear. We aim to be the most trusted, intelligent platform for the industries we serve. We're building for resilience, growth, and the future with customers and partners at the center of everything."

Most enterprise systems are still built around predefined workflows. But people don’t think in workflows. No one wakes up thinking: “I’m excited to navigate a workflow today.” People think in outcomes. Not steps. So, we asked a simple question: What if the system understood intent instead of input?"

Annata is a Microsoft Global Independent Software Vendor (GISV) and Inner Circle member within the top one percent of Microsoft Dynamics partners globally, with more than 25 years of industry-specific experience serving automotive, trucks and buses, and equipment businesses across more than 100 countries.

CUSTOMER RESULTS

What Annata customers have achieved

Customer Results – Revamp

Resource hub

Browse ebooks, factsheets, brochures, and recorded webinar sessions covering A365 capabilities and industry trends. Each resource is built around the specific challenges these industries face, not generic business advice.