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"AI-Powered Dealerships: Modernizing Heavy Equipment Operations with A365 and Microsoft "

Discover how AI is transforming heavy equipment dealerships with practical demos and expert insights. This webinar recording showcases real-world scenarios in rental, service, and quoting, illustrating how dealerships streamline operations and drive growth by integrating data and automating key processes.

What You’ll See:

  • Live demonstrations of AI agents optimizing service scheduling, technician assignments, and rental quoting workflows.
  • How AI interprets signals from emails, IoT devices, and business applications to reduce downtime and improve efficiency.
  • Practical examples of human-in-the-loop approvals, ensuring secure and controlled automation.
  • Expert panel Q&A addressing security, governance, and practical steps for AI adoption in dealerships.
  • Insights into future applications and scalability of AI agents across dealership operations.

Speakers

John Reed
Solutions Leader, Manufacturing & Mobility, Microsoft Industry Team
John leads Microsoft’s Manufacturing and Mobility industry team, working with global manufacturers and heavy equipment businesses to apply Microsoft Cloud capabilities to specific operational challenges. His focus is translating technology into on-the-ground dealership performance: better data visibility, faster operational decisions, and AI that fits the way dealership teams actually work.

Dave Cope - Head of Product Lab - Annata
Dave Cope
Chief Artificial Intelligence Officer, Annata
Dave is Annata’s Chief Artificial Intelligence Officer, leading the company’s AI development work including the DriveAI programme. With over a decade of experience in the UK construction sector, he brings direct equipment operational context to Annata’s AI capabilities in heavy equipment dealerships. An expert in Microsoft Power Platform and Dynamics 365, Dave’s focus is turning equipment dealership data into actionable AI workflows that produce measurable efficiency improvements and sustainable operational gains.
Steve Espeland
VP – North American Sales, Annata
Steve brings 30 years of “on-the-iron” experience, including over two decades at a Tier 1 Caterpillar dealership. Having managed parts, service, and rental operations, he understands the North American market’s unique pressures firsthand. At Annata, Steve helps dealers move from legacy processes to connected operations, using AI to reduce downtime, optimize technician scheduling, and drive sustainable rental profitability.

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