Annata is a vertical software company focused exclusively on the automotive, trucks and buses, and equipment industries. Founded in 2001 in Iceland, Annata builds and delivers A365 — a cloud-based business platform on Microsoft Dynamics 365 — to help industry businesses unify their operations, connect their data, and run more efficiently from a single environment.

Annata A365 is a cloud-based business platform built on Microsoft Dynamics 365, designed to unify ERP, CRM, and DMS for automotive, trucks and buses, and equipment businesses. It connects sales, service, warranty, parts, rental, fleet, and dealer operations in one environment, giving every team real-time data from a single shared foundation.

Which industries does Annata serve?

Annata builds exclusively for three industries: automotive (dealers, importers, and OEM distributors), trucks and buses (fleet operators, commercial vehicle dealers, and leasing companies), and equipment (rental companies, construction equipment dealers, and agricultural machinery businesses). A365 is not a generic platform configured for these industries. It is purpose-built for them.

How is A365 different from a generic ERP?

A generic ERP handles finance, procurement, and supply chain. A365 adds the workflows industry businesses actually run: VIN-level vehicle tracking, warranty claims management, rental and fleet contract management, dealer portal operations, and OEM integration. These capabilities are native to A365, not bolted on through customisation that breaks with every software update.

What technology is A365 built on?

A365 is built natively on Microsoft Dynamics 365 and extended with deep industry-specific functionality. The full stack includes Microsoft Dynamics 365, Azure, Copilot, Power Platform, and Dataverse. Annata is a Microsoft GISV and Inner Circle member within the top one percent of Microsoft Dynamics partners globally.

Can A365 be adopted in stages?

Yes. A365 can be adopted as a full end-to-end platform or through focused modules: Sales, Service Center, Field Mechanic, Workshop Mechanic, Warranty, Parts, Dealer Portal, Inspections, Contract Management, and Rental and Fleet. Start with the area of the business that needs the most attention. Add capabilities as the operation grows, without replacing the platform.

Where does Annata operate?

Annata was founded in Iceland in 2001 and now serves businesses across more than 100 countries through a network of more than 50 channel partners. A365 handles multi-entity, multi-currency, and multi-language operations from a single connected environment, making it suitable for both regional businesses and large global enterprise operations.

Innovation center

Annata reinvests more than 30 percent of revenue into R&D.
The Innovation Center is where that investment becomes visible.

Product spotlight covers the monthly A365 release cycle, new capabilities, workflow improvements, and platform updates delivered continuously as part of A365’s evergreen cloud model.

Prototype Lab tracks Annata’s applied AI and emerging technology work, including DriveAI, Annata’s programme for helping automotive, trucks & buses, and equipment businesses adopt AI agents with confidence, and OneAnnata Agents, Annata’s multi-agent collaboration initiative.

All |Product spotlight |Prototype Lab

Prototype Lab

Progress update: June 2025 – AI Consulting, Annata Data Model, and what’s next

Product spotlight

Product update: May 2025 release highlights

Prototype Lab

Progress update: May 2025 – Copilot, Copilot Studio, and Agents

Product spotlight

Product update: April 2025 release highlights

Prototype Lab

Progress update: April 2025 – OneAnnata Agents & AI Enabler

Product spotlight

Product update: February 2025 release highlights

Prototype Lab

Introducing Annata’s newest team: Prototype Lab

Product spotlight

Product update: January 2025 release highlights

Product spotlight

Introducing the A365 Technical Blog: Your source for product insights and updates

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Innovation center

Hydrogen-powered commercial vehicle purveyors selects Annata to fulfill global scale ambitions

North America

Manufacturer

Annata picked for superior material handling performance by Leading North American equipment dealer

North America

Dealer

Automotive powerhouse selects A365 for next-level business optimization

North America

Distributor

Key automotive importer and dealer adopts A365 for comprehensive operational enhancement

Latin America

Importer and dealer

European vehicle manufacturer unlocks competitive edge with Annata

Europe

Manufacturer

Annata expands Dynamics solution for South African arm of major importer and distributor

South Africa

Distributor

Japanese multinational automotive manufacturer arm selects Annata to replace existing vehicle division systems

Northwestern Europe

Importer

Annata brings agility to a Chinese electric vehicle manufacturer

East Asia

Manufacturer

Swedish commercial vehicle manufacturer partners with Annata to drive the shift towards sustainable transporting

Scandinavia

Manufacturer

RV manufacturer streamlines business processes with Annata

North America

Manufacturer

Swiss agricultural equipment and machinery supplier accelerates cloud migration with Annata

Central Europe

Importer

Annata selected to digitally transform distribution channel of agricultural equipment manufacturer

Central Europe

Manufacturer

Mexican subsidiary of an international motor company implements Annata solutions to modernize business processes

Southern North America

Manufacturer

Hydrogen-powered commercial vehicle purveyors selects Annata to fulfill global scale ambitions

North America

Manufacturer

Forestry equipment global manufacturer selects Annata for company-wide digitization

Europe

Manufacturer