Annata is a vertical software company focused exclusively on the automotive, trucks and buses, and equipment industries. Founded in 2001 in Iceland, Annata builds and delivers A365 — a cloud-based business platform on Microsoft Dynamics 365 — to help industry businesses unify their operations, connect their data, and run more efficiently from a single environment.

Annata A365 is a cloud-based business platform built on Microsoft Dynamics 365, designed to unify ERP, CRM, and DMS for automotive, trucks and buses, and equipment businesses. It connects sales, service, warranty, parts, rental, fleet, and dealer operations in one environment, giving every team real-time data from a single shared foundation.

Which industries does Annata serve?

Annata builds exclusively for three industries: automotive (dealers, importers, and OEM distributors), trucks and buses (fleet operators, commercial vehicle dealers, and leasing companies), and equipment (rental companies, construction equipment dealers, and agricultural machinery businesses). A365 is not a generic platform configured for these industries. It is purpose-built for them.

How is A365 different from a generic ERP?

A generic ERP handles finance, procurement, and supply chain. A365 adds the workflows industry businesses actually run: VIN-level vehicle tracking, warranty claims management, rental and fleet contract management, dealer portal operations, and OEM integration. These capabilities are native to A365, not bolted on through customisation that breaks with every software update.

What technology is A365 built on?

A365 is built natively on Microsoft Dynamics 365 and extended with deep industry-specific functionality. The full stack includes Microsoft Dynamics 365, Azure, Copilot, Power Platform, and Dataverse. Annata is a Microsoft GISV and Inner Circle member within the top one percent of Microsoft Dynamics partners globally.

Can A365 be adopted in stages?

Yes. A365 can be adopted as a full end-to-end platform or through focused modules: Sales, Service Center, Field Mechanic, Workshop Mechanic, Warranty, Parts, Dealer Portal, Inspections, Contract Management, and Rental and Fleet. Start with the area of the business that needs the most attention. Add capabilities as the operation grows, without replacing the platform.

Where does Annata operate?

Annata was founded in Iceland in 2001 and now serves businesses across more than 100 countries through a network of more than 50 channel partners. A365 handles multi-entity, multi-currency, and multi-language operations from a single connected environment, making it suitable for both regional businesses and large global enterprise operations.

Annata Support Services

Annata support services provide technical and operational assistance for A365 and Microsoft Dynamics 365 customers across three configurations: A365-specific support covering incidents, bug fixes, and configuration assistance; D365 support covering Dynamics 365 incidents and release management; and combined A365 and D365 support for customers who want a single point of contact for all platform issues. All configurations include defined SLAs, regional 24/7 coverage, and direct access to specialized A365 and Dynamics 365 consultants.

Tailored support for every stage

Whether you’re implementing, scaling, or optimizing, Annata offers flexible support packages to meet your needs and grow with you.

At Annata, support is more than a service. It is a structured partnership. From implementation through to long-term operations, Annata support keeps your A365 and Microsoft Dynamics 365 environments stable, up to date, and aligned with how your business operates, with specialists who know the platform and your industry.

A365 support

Covers incidents and bug fixes for standard A365
Includes configuration assistance and minor change requests
Designed for companies managing their own D365 environments

D365 support

Focuses on Microsoft Dynamics 365 incidents and standard bug fixes
Can include release management and ongoing update handling
Suited for companies running Dynamics 365 operationally

Combined A365 + D365 support

One-stop support with no need to triage between platforms
Annata handles all issues, including engagement with Microsoft
Release management can be added

Benefits of Annata Support Services

Partnering with Annata means gaining access to a proactive and expert-driven support model.

Faster issue resolution

Faster turnaround through combined project and support expertise

Defined SLAs

Guaranteed response times and structured service commitments

Support for production and non-production environments

Full assistance whether testing or in live operation

Regional 24/7 coverage

Support teams across the Americas, EMEA, Asia, and Oceania

Direct access to experts

Work with specialized A365 and D365 consultants

Managed support levels

Clear incident categories and consistent handling

Effective ticket prioritization

Issues addressed based on business impact and urgency

Predefined escalation paths

Structured resolution paths for critical or recurring issues

Flexible charging for extra services

Use call-off credits for training, audits, consultancy, and more

Round-the-clock support

Sales locations

Support locations

Development centres

Our promise

Annata support is not just reactive.

It is designed to be strategic, continuous, and aligned with your business evolution.
From initial onboarding to long-term partnership, we help you operate, optimize, and grow with confidence.

Annata Support Services

Tailored support for every stage

A365 support

D365 support

Combined A365 + D365 support

Benefits of Annata Support Services

Faster issue resolution

Defined SLAs

Support for production and non-production environments

Regional 24/7 coverage

Direct access to experts

Managed support levels

Effective ticket prioritization

Predefined escalation paths

Flexible charging for extra services

Round-the-clock support

Our promise

Want to know which support configuration fits your current A365 or Dynamics 365 setup? Talk to the Annata support team.

Hydrogen-powered commercial vehicle purveyors selects Annata to fulfill global scale ambitions

North America

Manufacturer

North American material handling dealer selects Annata for equipment lifecycle management across 60+ locations

North America

Dealer

North American automotive distributor connects 150+ dealerships and improves vehicle ordering with A365

North America

Distributor

Key automotive importer and dealer adopts Dynamics 365 and A365 for end-to-end operations

Latin America

Importer and dealer

European vehicle manufacturer moves from siloed systems to a common enterprise standard with Annata

Europe

Manufacturer

South African distributor saves up to 3 years of development time with the Annata Sales app

South Africa

Distributor

Japanese multinational automotive manufacturer deploys Annata across Africa, Latam, and Asia to replace three on-premise systems

Northwestern Europe

Importer

Chinese electric vehicle manufacturer manages North American supply chain and dealer operations with Annata

East Asia

Manufacturer

Swedish commercial vehicle manufacturer replaces homegrown dealer management systems with a global Annata cloud platform

Scandinavia

Manufacturer

RV manufacturer reduces warranty costs and improves dealer claim processing with Annata

North America

Manufacturer

Swiss agricultural equipment and machinery supplier accelerates cloud migration with Annata

Central Europe

Importer

Agricultural equipment manufacturer connects its distribution channel across Europe and the Americas with Annata

Central Europe

Manufacturer

Mexican vehicle manufacturer subsidiary replaces 20-year-old legacy systems with Annata and Dynamics 365

Southern North America

Manufacturer

Hydrogen-powered commercial vehicle manufacturer selects Annata for global-scale zero-emission operations

North America

Manufacturer

Forestry equipment manufacturer standardises operations across 40+ countries with Annata

Europe

Manufacturer