From silos to synergy: How A365 unifies ERP, CRM, and DMS to power the modern automotive enterprise

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If there’s one thing automotive businesses know too well, it’s complexity. 

Between managing imports, tracking vehicle lifecycles, processing warranty claims, handling service requests, and juggling dealer relationships, it’s a constant balancing act. You’re expected to deliver faster, run leaner, and keep customers happy in an industry that’s changing every single day. 

But here’s the catch: many businesses are still running on disconnected systems that can’t keep up. 

Your Enterprise Resource Planning software (ERP) runs operations. Your Customer Relationship Management platform (CRM) tracks leads. Your Dealer Management System (DMS) handles retail. None of them truly talk to each other, and that gap is costing time, money, and opportunities. 

It’s like having the engine, the gearbox, and the chassis of a car, but without a system to connect them. 

That’s where A365 comes in. 

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The world has changed, your systems need to as well 

The automotive world you’re operating in today is not the same as it was even five years ago. 

Vehicles are more connected, customers more informed, and Original Equipment Manufacturers (OEMs) more digital than ever. Data flows constantly between vehicles, dealerships, workshops, and OEM platforms, and the businesses that can harness that data are the ones that will lead. 

But disconnected systems make it almost impossible to do that. 

A vehicle might send health data in real time, but your workshop team doesn’t see it because your service management system isn’t connected. Your sales team might know what customers want, but your parts department doesn’t. And your finance team is always a few steps behind because the numbers they see are yesterday’s data, not today’s.  

A365 changes that. 

One platform. All the power you need. 

A365 is Annata’s cloud-native platform that unifies ERP, CRM, and DMS capabilities into one seamless, industry-specific solution for automotive businesses. 

Built on Microsoft Dynamics 365AzureCopilotPower Platform, and Dataverse, it delivers a single, connected environment where every department works off the same data in real time. 

A365 offers a foundation designed specifically for how automotive businesses operate, think, and grow. 

Built by listening to the industry, not guessing what it needs 

A365 wasn’t just something we whipped up in an office, thinking about what automotive businesses would need. Instead, we spoke to these businesses and asked them what they actually needed and wanted. It was shaped by the people who live and breathe automotive: importers, dealers, OEMs, and mobility providers across the world. 

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Our team also comes from the industry. We’ve worked in dealerships. We’ve managed service operations. We’ve dealt with warranty claims, recalls, parts shortages, and customer expectations that keep rising. 

That’s why A365 doesn’t try to force a “one-size-fits-all” approach. Instead, it reflects the realities of automotive operations, multi-brand environments, complex supply chains, and the need for visibility from pre-sales to after-sales. 

And it keeps evolving. 

We continue to invest more than 30% of our revenue back into R&D every year, with dedicated prototype labs exploring how Artificial Intelligence (AI), predictive analytics, and new digital technologies can make a real impact in the field. 

We listen to what our customers need and use that to shape what’s next. That’s how we ensure A365 stays evergreen, always current, never outdated, and always aligned with where the industry is going. 

Unified. Intelligent. Industry-ready. 

So, what does this all look like in practice? 

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1. Robust and dynamic platform 

At its core, A365 unifies ERP, CRM, and DMS capabilities into a single, cloud-based solution. 

That means one system for managing financials, sales, service, parts, and customer relationships, with centralized data and real-time visibility across your business. 

No more switching between screens. No more reconciling mismatched reports. Just one connected source of truth. 

This unified foundation drives efficiency across every level of your business, from the front line to the back office, helping you reduce costs, improve collaboration, and make decisions faster. 

It’s the kind of platform that makes operations smoother and growth more scalable. 

 

2. Role-based, model-driven apps 

Every role in an automotive business has its own rhythm. The service advisor needs quick access to job cards and warranty info. The sales team needs visibility into inventory and customer preferences. Finance needs clarity on margins and forecasts. 

A365 delivers role-based, model-driven apps that fit each role perfectly, with fewer steps, intuitive workflows, and everything employees need in one place. 

For example: 

  • A service advisor can pull up a customer’s entire service history in seconds. 
  • A parts manager can check real-time stock availability and reorder levels without leaving their screen. 
  • A salesperson can see a customer’s previous purchases, communication history, and even predictive insights powered by AI. 

The result? Teams work faster, make better decisions, and deliver a customer experience that feels personal and connected because it actually is. 

 

3. Artificial Intelligence at the core 

A365 is both digital and intelligent. 

By integrating Microsoft Copilot, A365 brings AI directly into your daily workflows. That means your team isn’t just working with data. They’re working with insights. 

Here’s what that looks like in real life: 

  • Predictive maintenance: AI identifies potential vehicle issues before they become problems, helping service teams act proactively. 
  • Smart recommendations: Sales teams get AI-driven suggestions on next-best actions, helping them focus on high-value leads and cross-sell opportunities. 
  • Automated admin: Copilot drafts emails, summarizes records, and creates reports automatically, saving hours every week. 
  • Data-driven decisions: Managers can ask natural-language questions like “Which model has the highest service cost this quarter?” and get answers instantly. 

For A365, AI is part of its DNA and not an add-on. 

And with Annata’s ongoing R&D investments, those AI capabilities are always growing, helping businesses stay ahead of industry change rather than reacting to it. 

 

4. Data unification that drives performance 

Automotive businesses generate massive amounts of data, from vehicle diagnostics and parts movements to customer interactions and financials. 

Unfortunately, the problem isn’t collecting it. It’s connecting it. 

A365 unifies data across all your operations, ensuring information flows seamlessly between departments and functions. That means no more duplicate entries, no more data silos, and no more delays in decision-making. 

With near real-time integration, teams can move faster and make better calls, whether it’s planning inventory, managing a recall, or forecasting sales. 

This level of unification also creates a foundation for advanced analytics, giving leadership the insights needed to optimize supply chains, enhance resource management, and discover new revenue opportunities. 

 

5. Scalability and sustainability 

The automotive industry doesn’t stand still, and neither should your systems. 

A365 is built for scalability, supporting businesses of any size and complexity, whether you’re running a few dealerships or managing an international import and distribution network. 

It’s designed with industry-specific functionalities from day one: vehicle configuration, warranty management, service scheduling, campaign tracking, and more. And because it’s cloud-native, updates and enhancements roll out continuously without disrupting operations. 

That’s what we mean by evergreen. Your system stays current, your teams stay productive, and your business stays ready for what’s next. 

And because it’s built on Microsoft’s trusted technology stack, including Azure, Power BI, and Dataverse, you get enterprise-grade security, compliance, and reliability built in. 

 

Claim your free access: Step into your personalized Digital Experience Center and explore how A365 can drive your success.

 

Designed for how automotive really works 

A365 isn’t a generic platform dressed up for automotive. 

Every workflow, every process, and every integration reflects the day-to-day realities of the industry, from OEM requirements to customer expectations. 

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In short, it’s built for the way you actually work, not the way a software vendor thinks you should. 

Connecting every step from pre-sales to after-sales 

One of the biggest strengths of A365 is how it unifies the entire automotive value chain. 

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This end-to-end approach ensures that every department and every customer stays connected through one unified experience.  

Built on a legacy of innovation 

Annata has been working alongside the automotive industry for more than 25 years. 

We’re proud to be among the top 1% of Microsoft Dynamics partners worldwide, part of the Microsoft Inner Circle, and trusted by global brands, importers, and dealers in markets around the world. 

Our success is grounded in one principle: partnership. 

Our customers see us as an extension of their business because we understand the industry from the inside. 

That’s why we invest heavily in R&D, prototyping, and emerging technologies like AI, IoT, and predictive analytics. Our dedicated prototype lab exists to test and build new capabilities before our customers even ask for them, ensuring that when change comes, they’re already ready. 

Smarter operations, stronger outcomes 

At the end of the day, A365 is about helping automotive businesses run smarter. 

It connects your people, processes, and data into one intelligent platform, giving you the visibility and agility you need to adapt, grow, and thrive in a fast-changing world. 

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When every part of your business works together, performance follows naturally. 

The road ahead 

The automotive industry is heading into an era defined by data, intelligence, and connection. The winners will be those who can integrate people, processes, and technology in ways that feel seamless to both employees and customers. 

A365 gives you the foundation to do exactly that, an intelligent, connected platform that unifies ERP, CRM, and DMS, infused with AI, and designed for the realities of automotive operations. 

Built by people who know the industry. Shaped by customers who live it every day. And evolving continuously, so you’re always ready for what’s next. 

Book a personalized session with us today to discover how A365 can connect your business from end to end and help you turn complexity into clarity.

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