In a recent LinkedIn post, Guðrún Ólafsdóttir, Chief Product Officer at Annata, shared a thought-provoking take on the state of AI adoption. She described a phenomenon she calls “AI-Theatre,” where “the curtain rises with big announcements, spotlights shine on glossy demos, [and] every product suddenly has an ‘AI-powered’ badge.”
But behind the scenes, the reality often looks very different. As Guðrún points out:
In other words, flashy presentations and AI labels do not automatically translate into real-world impact. Customers, employees, and investors are all asking the same critical question: Is this genuine transformation, or just hype dressed up as performance?
At Annata, we believe organizations deserve more than theatre. They deserve AI that actually works in practice, enhances business processes, and delivers measurable results. That is why we created the A365 AI Journey Charter, a practical framework to guide AI adoption in a way that is responsible, sustainable, and industry-focused.
The 7 principles of the A365 AI Journey Charter
AI built on rock, not sand
A365 leverages industry-specific data models, secure processes, and scalable architecture, ensuring AI works beyond a demo and drives real operational value.
Responsible before ready
Transparency, explainability, and role-based relevance are integrated from day one, so AI supports decisions without hidden risks.
Process-driven AI actions
AI is embedded in real tasks and workflows, making insights actionable and directly relevant to daily operations.
Data integrity as a superpower
Accurate, timely, and governed data ensures AI outputs are meaningful for every stakeholder, turning data into a true asset.
Avoiding the AI gold rush trap
We focus on AI adoption where it genuinely solves problems, rather than chasing hype or reacting to FOMO.
Continuous learning and feedback
Real-world performance and user feedback guide ongoing improvements, ensuring AI evolves alongside business needs.
Customer empowerment
Customers are provided tools, patterns, and guidance to build their own AI agents tailored to their processes, with A365 as the backbone.
The difference: With and without the A365 AI Journey Charter
To illustrate the impact, let us consider a typical day at a multi-brand automotive dealership.
By comparing these scenarios, it’s clear that AI without structure often fails to deliver, while AI guided by the A365 AI Journey Charter becomes a quiet but powerful engine, integrated into every workflow and driving measurable value.
From hype to real impact
AI is not meant to be a show. It’s meant to be the engine that keeps operations running smoothly long after the spotlight fades. As Guðrún says:
The A365 AI Journey Charter ensures that importers, distributors, dealers, dealer groups, service centers, retailers, and fleet and rental businesses in the automotive, trucks and buses, and equipment industries can adopt AI in a way that truly transforms operations, improves customer experiences, and empowers teams without falling prey to hype.
Turning principles into action with Annata AI Consulting
The A365 AI Journey Charter lays out what good AI adoption looks like. But for many organizations, the question remains: How do we get started?
That is where Annata AI Consulting comes in. We do not just talk about AI. We help you make it work in practice, guiding you step by step through a five-phase journey:
- Inspire – Discover what AI can do for your business and why now is the time. Executive workshops help leaders envision the possibilities.
- Discover – Assess your data readiness, conduct business discovery sessions, and identify quick wins that deliver immediate impact.
- Prototype – Rapidly prove value with proof-of-concept AI agents embedded in existing processes.
- Scale – Expand success with structured playbooks, train-the-trainer programs, and adoption planning to make AI a natural part of your business.
- Sustain – Ongoing technology check-ins, best practices, and continuous improvement ensure AI evolves with your business.
Led by Annata’s AI experts and backed by 25 years of industry experience, this consulting journey helps businesses unlock the full potential of their A365 investments. Tools such as Copilot Studio, Model Context Protocol (MCP), Dynamics 365, Dataverse, A365, and Microsoft 365 Copilot (M365) are leveraged to deliver solutions tailored to your unique operations.
Take the next step
Want to dive deeper ino the A365 AI Journey Charter? Read Guðrún Ólafsdóttir’s full write-up on LinkedIn for her complete insights on AI-Theatre versus meaningful transformation.
If your business is ready to move beyond hype and explore how the A365 AI Journey Charter can transform operations across dealerships, distributors, service centers, and fleet operations, get in touch with us today. Let us start the conversation about AI that actually delivers.
Discover how Annata AI Consulting can transform your business by watching the video below, or click here to register your interest.
