Marking a significant milestone, Damon Repton, Chief Executive Officer of Annata, reflected on the company’s journey and its forward-looking aspirations. “Our vision is clear. We aim to be the most trusted, intelligent platform for the industries we serve. We are building for resilience, growth, and the future with customers and partners at the center of everything,” he shared
Annata is entering its next chapter by making bold investments in research and development to accelerate innovation. Between 2023 and 2030, Annata plans to invest approximately $85 million in R&D, nearly tripling previous levels and allocating around 30% of A365 revenues to innovation, well above the industry benchmark of 10–20%.
The company has already doubled its R&D team in 2023 and expects to triple it by 2026, reaching 150 specialists and increasing development capacity from 600,000 hours to over 2 million. These efforts are designed to fuel breakthrough advancements in A365, strengthen Annata’s position as an industry innovator, and deliver solutions that create measurable impact for customers worldwide.
Technology leadership underpins this vision, and Annata’s partnership with Microsoft accelerates their digital blueprint. “I’ve had the privilege of sitting across the table from our customers, partners, and Microsoft colleagues, listening to their challenges, celebrating their wins, and understanding what truly matters to them. These conversations shape every decision we make and ensure we deliver stability, scalability, and innovation where it matters most,” added Kristinn Jóhannsson, Chief Technology Officer.
As Annata enters its next chapter, the company is committed to driving the next wave of transformation where AI, advanced analytics, and customer-centric innovation converge to redefine mobility and equipment industries. This evolution will see Annata continue to power possibilities for mobility businesses worldwide, ensuring they stay ahead in an era of rapid change.
What our clients say
“With A365 and Microsoft Dynamics 365, we have the tools to manage our entire supply chain with greater efficiency and precision. These solutions not only modernize our operations but also future-proof our business. From streamlining vehicle orders to optimizing warranty management, Annata’s platform empowers us to enhance every facet of our operations, ensuring that we continue to lead in our industry.”
Bryan McArdle
AVP, Southeast Toyota Distributors
“With A365, we’ve taken a huge step toward modernizing our global operations. It has enabled us to simplify complex processes, empower our teams, and make data-driven decisions that directly impact our business outcomes.”
Takayuki Onaka
General Manager, DX Promotion Group
“AB Equipment’s integration of Annata’s IDMS exemplifies a commitment to leveraging cutting-edge technology to enhance operational efficiency and deliver superior service. This collaboration underscores our dedication to innovation and excellence in the industry.”
Peter Dudson
CEO, AB Equipment
“When choosing Annata, we saw some perspective. It’s flexible, it’s easy to do integrations, and it’s built upon Microsoft solutions which makes it a lot more scalable than a lot of other solutions out there because it’s a system where you get a lot of things off-the-shelf.”
Morten Roth
Director, Marketing & Digital, Hessel Trucks
“We attain better transparency throughout our delivery chain, reducing manual work and utilizing entirely new kinds of data about our operations.”
Miika Soininen
Chief Digital Officer, Ponsse
“With A365, we have a business system that is completely adapted to manage our machines. It supports our processes and how we want to work.”
Bo Rönn
Group CIO at Danish Agro
“Something that strikes us is that A365 and Dynamics 365 always evolve together and connect with other solutions like Legos. There is a synergy between both solutions.”
Hernán Ledezma
IT manager, Citroën Chile
“Our foundation for the future is now set, with Microsoft technology being a big part of our effort to be more sustainable, more efficient and to offer a true omni-channel and excellent customer experience for all our customers.”
Dan Evans
Chief Operating Officer, Speedy Services.
“The Annata Consultants are highly skilled, professional people with an in-depth knowledge and understanding of the business processes within our industry.”
Ruth McBride
Business Systems Manager, TBF Thompson
Explore Annata’s journey and future vision at https://www.annata.net.
