In the equipment industry, complexity is just something you deal with daily.
You manage assets that move between owners, sites, and lifecycles. You deal with field service, spare parts, rentals, financing, maintenance, warranties, and equipment that often runs 24 hours a day in remote locations.
For construction, agriculture, material handling, and mining businesses, keeping every moving part connected is the only way to stay competitive. Yet many still run on fragmented systems that can’t keep up.
Your Enterprise Resource Planning (ERP) solution tracks orders and inventory. Your Customer Relationship Management (CRM) software manages leads and service requests. Your Dealer Management System (DMS) supports dealer operations. Each works fine on its own, but together, they form a patchwork of disconnected data and duplicated effort.
At Annata, we built A365 to solve that.
A365 brings together ERP, CRM, and DMS capabilities in one unified, intelligent platform designed specifically for the equipment industry. It connects every department, every process, and every machine, creating one version of the truth that drives performance from the ground up.
The world has changed. Your systems should too.
Today’s equipment businesses operate in an environment defined by speed, data, and customer expectations.
Machines now send data in real time. Customers expect predictive maintenance, not reactive service. Equipment dealers must balance sales, rentals, and aftersales with shrinking margins and growing complexity.
Disconnected systems make that impossible.
A fleet manager might receive alerts about a machine’s hydraulic pressure, but without integration, the service team never sees it. A parts department might have what’s needed in stock, but the technician doesn’t know. Finance may be making decisions on last week’s numbers, not today’s performance.
That is the cost of disconnected intelligence.
A365 eliminates those barriers by connecting every layer of your business through one platform built on Microsoft Dynamics 365, Azure, Copilot, Power Platform, and Dataverse.
One platform. All the power you need
With A365, we go beyond just a set of modules stitched together. What you get is a complete, industry-specific platform that understands how equipment businesses truly work.
For example:
- A construction company can track every bulldozer from delivery to decommissioning with complete service, warranty, and usage history.
- An agriculture dealer can monitor tractors through IoT data and predict when maintenance is due, automatically scheduling technicians and ordering parts.
- A rental provider can see the full financial and operational picture of its assets in real time, optimizing utilization and profitability.
- A material handling fleet can connect sales, service, and logistics data to reduce downtime and enhance customer experience.
This is what we mean by connected intelligence.
Built by listening to the industry
A365 was not designed in isolation. It was shaped in collaboration with importers, distributors, dealers, rental companies, and service centers around the world.
Our teams have worked in this industry. We’ve managed equipment fleets, handled service backlogs, and dealt with the constant pressure to deliver uptime.
That’s why A365 reflects how real equipment businesses operate. It supports multi-brand environments, complex supply chains, and multi-location operations while keeping every stakeholder aligned.
And it continues to evolve. We reinvest more than 30% of our revenue into R&D each year, ensuring A365 remains current, intelligent, and ready for the next wave of industry transformation.
Intelligent by design, not by add-on
Artificial intelligence is part of the foundation.
By combining real-time data from connected machines, field teams, and customers, A365 transforms data into decisions.
Data unification that drives performance
Every part of your operation generates data from telematics sensors on machines to service reports, invoices, and customer feedback. The challenge is not collecting it. It’s connecting it.
A365 unifies all that information across your ecosystem so that every team works from the same source of truth.
Imagine this:
- A customer reports a performance issue through your service portal.
- The system automatically checks machine diagnostics, finds the fault, schedules a technician, and notifies the parts department.
- The finance system updates work orders and warranty coverage automatically.
No delays. No manual entry. Just seamless collaboration from first alert to resolution.
That is how unified data turns complexity into clarity.
Built for scale, agility, and growth
Whether you manage ten machines or ten thousand, A365 scales with your business.
And because A365 is cloud-native, updates roll out continuously without disruption. Your teams always work with the latest tools, insights, and capabilities.
With built-in Microsoft security, compliance, and reliability, A365 ensures that your operations stay resilient, protected, and ready for the future.
Real-world impact
Here’s what connected intelligence looks like in practice:
- A rental fleet uses A365 to track machine usage and automatically bill customers based on hours used, with service intervals triggered by actual performance data.
- A tractor dealer identifies customers whose equipment is nearing end-of-life and reaches out proactively with trade-in offers, improving retention and revenue.
- A logistics company integrates its field service operations with finance to analyze total cost per asset in real time, optimizing utilization and replacement cycles.
When ERP, CRM, and DMS come together on a single, intelligent platform, you move from reactive management to proactive leadership.
Always evolving, always connected
For over 25 years, Annata has partnered with the world’s leading equipment businesses to transform how they operate, serve customers, and grow.
We understand that your world doesn’t stand still. Markets change. Equipment gets smarter. Customer expectations rise. That’s why A365 keeps evolving, staying evergreen through continuous innovation, AI-driven insights, and deep integration with Microsoft technologies.
The future belongs to connected intelligence
The equipment industry is entering a new era, powered by data, automation, and insight. Businesses that unify their systems and connect their operations will lead this transformation.
A365 gives you that foundation. It unifies ERP, CRM, and DMS with built-in intelligence and industry-specific capabilities designed for the way equipment businesses actually work.
It’s more than technology. It’s a new way to operate.
Built with the industry. Shaped by experience. And ready to power what’s next.
Discover how A365 can help your equipment fleet stay connected, intelligent, and ready for whatever the road brings next. Connect with us today.
