Written by,
Guðrún Ólafsdóttir, Chief Product Officer at Annata
A365 is our cutting-edge, cloud-based ERP, CRM, and DMS platform designed for the automotive, trucks & buses, and equipment industries. Whether you’re looking for a comprehensive, all-in-one platform or specific modules to address key areas, A365 has you covered.
The Choreography of People, Processes, and Agents
An interior architect once told me something I never forgot:
“It’s all about flow and experience.”
We were talking about kitchen layouts, both of us being foody nerds and he explained how the secret to a great kitchen has nothing to do with how expensive the appliances are or how glossy the design looks. It’s about how the cook moves. Where you reach. What you touch. What slows you down. What helps you stay focused and finish the meal without thinking about the space around you. That conversation has stayed with me, because I realized the same principle applies far beyond kitchens.
It applies to systems. It applies to work and it applies to how we design A365.
What kitchens teach us about enterprise systems
A well-designed kitchen feels effortless. You don’t think about it, you just move through it. It enables you to create, not concentrate on the tools. Now imagine cooking in a kitchen where the fridge is behind a door, the stove is in another room, and the sink is nowhere near your prep area. Even with the best equipment, it would be a frustrating experience. That’s what many enterprise systems feel like today. They have powerful functionality, but it’s scattered across screens, modules, and forms that break people’s concentration. The tools exist, but the flow is missing. ERP should be the opposite. It should feel natural. Logical. Invisible. Like a kitchen designed for how people actually move.
Flow is the experience people actually feel
That’s not a UX complaint, it’s a flow complaint. Flow is not decoration. It’s not aesthetics. Flow is what makes people trust the system, adopt it, and build good habits around it.
That is exactly what A365 is designed to enable.
A365 + DriveAI: Where flow becomes intentional
Flow doesn’t happen by luck or by adding more buttons. It happens when structure, data, and intelligence work together.
The choreography of people, processes, and agents
Modern work is no longer a one-way interaction between people and systems. It’s a choreography, between people, processes, and AI agents.
- People bring expertise and judgment.
- Processes bring clarity and structure.
- Agents bring speed, consistency, and support.
A journey, not a jump
Whenever we talk about AI, customers sometimes worry: “Will everything change overnight?” The answer is no. This is a journey and everything you are already doing today is preparing you for it. Improving data quality. Clarifying roles. Strengthening processes. Building operational discipline. These are the foundations of flow and the foundations of intelligence.
A365 and DriveAI are built exactly for this: translating complex industry processes into governed, auditable, AI-powered experiences that feel simple, even when the business is not.
Flow and experience, in work and in life
The longer I think about that conversation with the architect, the more I see how universal it is. Flow and experience are not just ways to judge systems or kitchens. They’re how we intuitively evaluate almost everything, from how we travel, to how we work, to how we relate to people.
We all know when something feels off, when the flow is broken and we all recognize when something, or someone, just feels easy to be around. That’s the essence of great design, great relationships, and great work.
Everything, in the end, really is about flow and experience.
Let’s keep the conversation going. Connect with me on LinkedIn, or reach out via our Annata Contact Us page. We’d love to hear from you.
About the writer
Guðrún Ólafsdóttir is the Chief Product Officer at Annata, bringing over two decades of global experience in product development. Her career has taken her from Iceland to Denmark and Malaysia, where she has worked as a developer, consultant, and trainer primarily with solutions from LS Retail, a Microsoft ISV. From her early days as a hands-on developer to leading cloud transformation efforts as Development Director, Guðrún has continuously shaped innovation and streamlined development processes to support partners through digital change.
Since joining Annata in 2023, she has been driving product strategy for A365, applying her deep knowledge and unique perspective from Business Central to the Dynamics 365 Finance & Operations space. Guðrún is passionate about building impactful solutions and helping teams and partners thrive in a cloud-first world.
