Annata is a vertical software company focused exclusively on the automotive, trucks and buses, and equipment industries. Founded in 2001 in Iceland, Annata builds and delivers A365 — a cloud-based business platform on Microsoft Dynamics 365 — to help industry businesses unify their operations, connect their data, and run more efficiently from a single environment.

Annata A365 is a cloud-based business platform built on Microsoft Dynamics 365, designed to unify ERP, CRM, and DMS for automotive, trucks and buses, and equipment businesses. It connects sales, service, warranty, parts, rental, fleet, and dealer operations in one environment, giving every team real-time data from a single shared foundation.

Which industries does Annata serve?

Annata builds exclusively for three industries: automotive (dealers, importers, and OEM distributors), trucks and buses (fleet operators, commercial vehicle dealers, and leasing companies), and equipment (rental companies, construction equipment dealers, and agricultural machinery businesses). A365 is not a generic platform configured for these industries. It is purpose-built for them.

How is A365 different from a generic ERP?

A generic ERP handles finance, procurement, and supply chain. A365 adds the workflows industry businesses actually run: VIN-level vehicle tracking, warranty claims management, rental and fleet contract management, dealer portal operations, and OEM integration. These capabilities are native to A365, not bolted on through customisation that breaks with every software update.

Can A365 be adopted in stages?

Yes. A365 can be adopted as a full end-to-end platform or through focused modules: Sales, Service Center, Field Mechanic, Workshop Mechanic, Warranty, Parts, Dealer Portal, Inspections, Contract Management, and Rental and Fleet. Start with the area of the business that needs the most attention. Add capabilities as the operation grows, without replacing the platform.

Where does Annata operate?

Annata was founded in Iceland in 2001 and now serves businesses across more than 100 countries through a network of more than 50 channel partners. A365 handles multi-entity, multi-currency, and multi-language operations from a single connected environment, making it suitable for both regional businesses and large global enterprise operations.

Annata - Powering possibilities for automotive businesses with A365

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A365 is Annata’s cloud-based business platform for automotive businesses, built on Microsoft Dynamics 365, Azure, Copilot, Power Platform, and Dataverse.

It brings sales, service, parts, warranty, and aftersales workflows into one connected environment, giving teams across the dealership, distribution, and import network a shared, real-time view of operations.

A365 unifies ERP, CRM, and DMS capabilities in a single platform, supporting every stage from pre-sales through aftersales.

What A365 does for automotive businesses:
A365 connects the full automotive value chain. From OEM ordering and vehicle configuration through sales, service scheduling, warranty management, and parts operations in one platform. Dealer networks, importers, and OEM-aligned distributors run on the same data foundation, giving every team real-time visibility across the lifecycle.

Built on Microsoft Dynamics 365, A365 is designed for businesses that need more than a generic ERP: industry-specific workflows for automotive sales, aftersales, and dealer management, without the cost and complexity of building them from scratch.

Explore A365 for automotive →
See what A365 includes →
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Annata - Powering possibilities for automotive businesses with A365

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