From outdated software to a technological evolution
Our Story
Powering opportunities
since 2001
Today, we have established long-term relationships with a global network of partners and more than 50 channel partners, and we are working with several leading automotive, trucks & buses, and equipment companies in the world.
Our innovative solutions are carefully curated to fit their existing and future needs. They are built to respond flexibly to the clients’ fast-changing reality, unveiling endless possibilities.
"At Annata, we see ourselves not just as a software company, but as drivers of positive change."
2001
Year founded
300+
Employees
100,000+
Users
100+
Customer brands
100+
Customer countries
2,000+
Years of combined industry knowledge
30+
Nationalities employed
50+
Channel partners
Co-creating opportunities
Our partnership with Microsoft is not just a collaboration, it’s a shared vision of a future where technology is the driver for change and progress.
As an “Inner Circle” member, we stand within the top 1% of Microsoft Dynamics partners globally, an acknowledgment of our shared pursuit of excellence.
Vision
Power
performance
This vision is the compass that guides all of our strategic decisions and shapes our culture. Everything we do should align with the vision of powering performance for both ourselves and our customers.
Mission
Push for
progress
Our mission encapsulates how we are constantly optimizing our product offering, ensuring that we are best-in-class. At the same time, we are continuously encouraging our customers to seize the opportunities we create.
Pioneering
We thrive on innovation and embrace the spirit exploration.
By staying at the forefront of technological advancements, we ensure that our solutions are cutting-edge, evergreen, and future-proof.
Encouraging
We foster a culture of support, collaboration, and personal growth.
We encourage open communication, active listening, and the exchange of ideas, fostering an environment where everyone feels valued, respected, and empowered to bring their best selves to work.
Trustworthy
We understand that trust is the bedrock of successful partnerships, be it with each other, our partners or our customers.
We are committed to earning and maintaining the trust by operating with integrity, transparency, and reliability.
Powering the road ahead
A statement of Annata’s future direction and commitment.
At Annata, we’re committed to driving transformative change in the automotive, trucks & buses, and equipment industries. Our vision is bold: to empower businesses with a cutting-edge solution that anticipates tomorrow’s challenges while driving today’s success.
That’s why we’re thrilled to share our Statement of Direction, a roadmap of our commitment to continuous innovation and customer-centric excellence. It’s our compass that will shape the evolution of our A365 solution.
We invite you to download our Statement of Direction and join us on this exciting journey. Together, we can power the road ahead.
CSR goals
Environmental goal
To reduce the environmental impact of our operations and products, and to support the transition to a low-carbon and circular economy in our industry.
Social goal
To enhance the well-being, health, safety, and development of our employees, customers, partners, and communities, and to promote human rights, diversity, and inclusion in our industry.
Economic goal
To increase our revenue, profitability, and market share by delivering value-added and customer-centric software solutions, and to invest in research and development, innovation, and social causes.
In our quest for a sustainable tomorrow, we vow to minimize our environmental footprint. We strive to not just operate, but flourish within the realms of a low-carbon and circular economy. Our commitment manifests through meticulously curated actions:
- Conducting life cycle assessments to identify and improve environmental hotspots.
- Implementing energy efficiency and renewable energy in our offices and data centers.
- Practicing green procurement, selecting suppliers aligned with our environmental standards.
- Leading waste reduction, reuse, and recycling initiatives across our operations.
- Supporting environmental initiatives and organizations that share our values.
- Offsetting carbon emissions and supporting carbon-neutral projects.
- Promoting environmental awareness among stakeholders to drive sustainable supply chain practices.
At Annata, the heartbeat of our organization is the well-being, health, and development of our people and communities. Our social goals transcend business, championing human rights, diversity, and inclusion. Key actions underpinning our commitment include:
- A social impact assessment identifies risks and opportunities in our operations.
- Health, safety, and wellness programs ensure well-being.
- Commitment to training and clear career paths.
- Robust diversity and inclusion policies promote equal opportunity.
- Collaboration with customers and partners for ethical business conduct.
- Support for social initiatives aligned with our vision.
In the dynamic landscape of economic progress, we are determined to create value not only for Annata but for the larger tapestry of stakeholders. Our economic goals are not just financial; they’re a commitment to innovation, reliability, and sustainability through:
- Understanding the needs of our clients through market analysis and feedback.
- Developing cutting-edge software solutions that address pain points.
- Investing in research, development, and technology to enhance customer satisfaction.
- Ensuring the quality, security, and performance of our products.
- Maintaining efficient, transparent, and accountable operations.
- Supporting economic initiatives aligned with our vision.
We don’t just set goals; we measure and report our journey transparently, holding ourselves accountable. Our commitment to monitoring and reporting includes:
- A monitoring system tracks our CSR progress with relevant metrics.
- Annual CSR reporting follows recognized standards like GRI and UNGC.
- External verification ensures credibility of our CSR reports.
In our pursuit of excellence, we acknowledge the need for constant evolution. Our commitment to review and improvement includes:
- Regular reviews ensure our CSR strategy aligns with objectives and trends.
- Feedback from stakeholders drives improvement and innovation.
- We are committed to continuous learning and improvement in CSR.
"Annata is building a solution for automotive and this is for fleet management, equipment rental companies inside of the automotive industry. They built (their solutions) on top of Dynamics 365 and they are using Power BI, cog (cognitive) services and integrating with Dynamics."
Blog
Dive into the world of Annata with our insightful blogs, where we share expertise about our solution, industry trends, and new innovations that can drive your success.
Insights from Guðrún Ólafsdóttir | Why data integrity is the real AI superpower in A365
Annata Ask the Expert Series | Q&A with József Pósfai Product Owner – Optimizing parts management the A365 way
From downtime and disruption to agility and growth: 6 ways A365’s evergreen technology impacts equipment businesses
From compliance chaos to seamless control: How A365 supports the commercial vehicles industry’s changing regulatory landscape
From outdated tools to connected intelligence: Why automotive OEM integration matters and how A365 delivers
From risk to reliability: 7 biggest warranty challenges equipment businesses face and how A365 & Microsoft Dynamics 365 solves them
Insights from Guðrún Ólafsdóttir | A new game-changing era of customization: How Microsoft Copilot Studio enhances A365
From disorganized rentals to fleet-wide precision: Reinvent your truck & bus operations with A365
From missed opportunities to measurable growth: Unlocking equipment sales potential with A365
From manual job cards to mobile-first efficiency: 6 ways the A365 Workshop Mechanic App empowers technicians
From reactive support to proactive success: Why Annata’s Advanced Services are a game-changer
From claims bottlenecks to rapid resolution: Cracking the code of automotive warranty management chaos with A365
From service roadblocks to smooth workflows: Reimagining trucks & buses aftersales with A365
From operational bottlenecks to unified control: Redefining equipment rental & fleet management with A365
Confiz and Annata collaborate to advance automotive and equipment digital transformation across MEA
From clunky processes to connected workflows: How the A365 Automotive Dealer Portal transforms dealership operations
From outdated processes to industry innovation: A365 and Microsoft Dynamics 365 for trucks & buses businesses
From manual tasks to intelligent automation: AI Agents for equipment businesses
From constant upgrades to continuous evolution: How A365’s evergreen platform powers smart, connected automotive operations
From guesswork planning to data-backed decisions: Driving operational success for trucks & buses distributors with A365
