Annata set out to achieve these goals by offering a solution that combines Microsoft cloud services (Microsoft Business Applications, Azure, Modern Workplace and Data Analytics) coupled with Annata 365, Annata 365 Sales and Annata Analytics. These solutions allow Renault to execute digital marketing campaigns targeting potential buyers to select and customize the vehicle and payment plan of their choice directly from the website which then performs data validation, credit analysis, legal analysis, and digital execution of the contract.

With its first phase successfully launched in early 2020, Renault was ready to weather the lockdown that the COVID-19 pandemic caused. With their digital framework ready, they were able to re-invent themselves and offer what customers really want, flexible short-term leases, vehicle subscription services and simplified contract extensions at cost-effective terms through its digital platforms with almost zero human interaction. The only time that human interaction was needed is when the vehicle is being delivered to the customer.

Today, “Renault On Demand” provides a seamless and reliable subscription-based service that delivers personalized omnichannel communication methods to its customers with pre-sales, sales and after sales services through its strategic technological overhaul delivered with Annata’s high growth digital platforms.