Annata is expanding its collaboration with Microsoft to accelerate the transformation of automotive distribution and retail, and to bring new mobility services to market for vehicle OEMs, importers, dealers, and service operators.
Kópavogur, Iceland – January 4, 2022 – Annata, developer of Annata 365, a global cloud platform built natively with Microsoft Dynamics 365 and Microsoft Azure for the automotive and industrial equipment industries, today announced it is expanding its collaboration with Microsoft to drive the transformation of distribution and retail, and to enable new mobility services.
A365 gives automotive and equipment businesses the capabilities to manage industry challenges, adapt existing operations, and adopt new technologies, including IoT, machine learning, and cloud-based services without rebuilding from scratch.
Building on its 20-year Microsoft partnership and recent wins in mobility and New Energy, Annata will enhance Annata 365 with new services that help vehicle OEMs, importers, dealers, and service operators move from their legacy systems to the latest Microsoft-connected platform, and build deeper engagement with their customers. This collaboration also creates the foundation for new mobility service offerings, covering user engagement, vehicle lifecycle management, and utilisation tracking to support automotive businesses moving toward subscription and usage-based models.
“This market is going through a tremendous amount of disruption and disintermediation, and our deeper collaboration with Microsoft will enable us to help both the incumbents and new entrants stay ahead of their competitors by taking advantage of the latest technology,” said Annata CEO Jóhann Ólafur Jónsson.
In 2022, Annata released new Annata 365 retail and mobility modules, starting with Commerce and Insights, developed natively with Dynamics 365 Automotive Accelerator and Common Data Model for Automotive, for which Annata was co-developer.
“There is a growing need in the automotive industry for transformation across distribution, retail and mobility,” said Sanjay Ravi, General Manager, Automotive Mobility and Transportation for Microsoft. “Annata’s customer relationships and growing portfolio of capabilities in Annata 365 combined with the strength and scale of the Microsoft Cloud will help deliver the solutions the industry needs at scale.”
About Annata
Annata is a vertical software company focused on the automotive, trucks & buses, and equipment industries. Its cloud-based platform, A365, is built on Microsoft Dynamics 365 and brings together ERP, CRM, and DMS capabilities in one connected environment. As a Microsoft Global Independent Software Vendor (GISV) and Inner Circle member, Annata ranks in the top 1 percent of Microsoft Dynamics partners globally. A365 is used by more than 100,000 users across more than 100 customer brands in more than 100 countries.
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