Annata unveils dynamic rebranding; set to lead the charge in business transformation by powering possibilities for customers

Kópavogur, Iceland — September 11, 2023 — End-to-end software solution provider, specializing in meeting the needs of the automotive, trucks & buses, and equipment industries, Annata is delighted to announce its rebranding initiative, a bold transformation that symbolizes a new era of progress and innovation.  

As the world rapidly evolves, Annata recognizes the need to not only adapt but also lead business transformation. The company’s new vision of “Powering Performance” and mission to “Push for Progress” underpins its commitment to revolutionizing business processes for its customers.  

By embracing an ‘outside in’ approach, Annata will be able to tailor solution capabilities to address the unique needs of their customers, essentially putting the customers in the driver’s seat of their digitalization journeys, helping them reshape the landscape of the industries they serve.  

 Magnus Norddahl, chief executive officer of Annata said, “We’re thrilled to unveil our rebranding, not only as a natural progression for our company but as a testament to the legacy and value of the Annata name. This rebrand reflects our evolving DNA and marks the beginning of a compelling new chapter in Annata’s journey.” 

 “It is a symbol of our commitment to reinforcing the trust we’ve earned from our customers and partners while extending that trust to new ones. We’ve never settled for being an average software provider and through our refreshed brand, we want to display our dedication to catalyzing transformative journeys and positive change for the businesses and industries we serve, powering new possibilities,” he added. 

 At the core of Annata’s rebranding is the introduction of its new strategic plan to achieve its vision of becoming an industry powerhouse that drives progress for its customers through cutting-edge technology. The updated website now showcases the depth and broad range of A365’s capabilities, offering a more intuitive and user-friendly experience for customers and partners, allowing a more seamless exploration of A365’s features. 

 Elva Guðrún Guðjónsdóttir, Chief Marketing Officer of Annata shared, “Our rebranding is not just a makeover; it’s a reflection of our renewed dedication to our partners and customers. Our new tagline, “Powering Possibilities” encapsulates our incredible journey since our inception and embodies our dedication to embracing opportunities that drive transformation. Our rebranding reflects our commitment to redefining what’s possible for our customers in the automotive, trucks & buses, and equipment industries and our ambition to become the world’s premier software company.” 

 As a Microsoft partner, Annata continues to drive the company’s journey toward success. The partnership empowers Annata to continuously refine and tailor A365, driving constant innovation and improvement. This commitment ensures that Annata consistently delivers enhanced capabilities to meet the evolving needs and challenges of the businesses they serve.   

 The composition of Annata’s industry experience and know-how coupled with the robust foundation of Microsoft Dynamics 365 and other cutting-edge Microsoft technologies has formed A365, a carefully curated solution stack that offers industry-specific capabilities to address pain points faced by automotive, trucks & buses, and equipment businesses. A365 streamlines operations, enhances efficiency, and empowers businesses to achieve unparalleled success. 

 “The Annata team is excited about this transformation and is eager to take the company to new heights. The rebranding marks a significant milestone, one that reaffirms Annata’s dedication to being at the forefront of technological advancements and driving transformative change,” added Magnus Norddahl. 

 Experience the transformation firsthand by exploring Annata’s refreshed website at and witness the boundless possibilities it brings to businesses in the automotive, trucks & buses, and equipment industries. 

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