The automotive industry is the world’s second most data-driven industry. With the process of purchasing a car getting more and more digitally advanced, car dealerships now must find the importance of investing in emerging digital technology to stay competitive and increase customer satisfaction.
Successful automotive dealerships today run on accurate analytical insight. These insights help automotive dealers to accurately understand, target and engage with potential customers while promoting proactive maintenance in the service department.
The Annata Analytics business solution and the Microsoft Power Platform empowers automotive dealers to make data driven decisions that is guaranteed to increase the operational efficiency of the dealership.
Annata Analytics provides vehicle and equipment dealerships with direct access to a large amount of information which enables them with a better idea about their customers and connect with each customer on a more personal level.
Intuitive and easy to use, Annata Analytics promotes faster decision making by providing access to the dealership’s insights in an interactive dashboard to track customer engagement and campaign performance through in-depth analytics available in real time with Power BI.
Machine learning powered predictive maintenance allows dealerships to cross check data from thousands of vehicles to identify when each vehicle is due for maintenance, identify its requirements and sends out customized messages for service recommendations to customers. These predictive insights can also beneficial in preventing expensive recalls and ensuring every vehicle that is sold or rented from the dealership is safe on the road.
Consumers expect frequent and meaningful updates. If a customer has been well informed throughout their visit, they are more likely to return to the same dealership for service in the future. According to the research, more than 50% of customers rely on notifications from dealership for awareness on upcoming service and recall needs. The majority of customers prefer to receive notifications and recall reminders via email. (*Cox Automotive maintenance & repair study,2016)
Annata Analytics and The Microsoft Power Platform adds a professional touch with a self-service booking though an online virtual agent to that allows the dealership to reduce administrative overhead and create a more seamless customer experience. The intuitive Microsoft Power Apps enables data entry from the service department or the dealership directly into the system allowing technicians to view service orders, track changes made and add comments to each service order into the application.
Create a digital experience that works in harmony with your automotive dealership today.
Find out more on how Annata Analytics can digitize and transform your dealerships efficiency. Download the Annata Analytics Fact Sheet here.