From innovation to impact: How Annata’s R&D investment future-proofs A365 for you

Share on

For 25 years, Annata has been on a relentless journey of innovation, developing and delivering a solution that evolves with your business, keeping you ahead of the curve. Since 2023, we’ve taken our commitment to research and development (R&D) to the next level, tripling our investment to prepare for the future of Dataverse and artificial intelligence (AI), and anything else that comes next. 

With this, we’re continuously enhancing A365 so it remains the most advanced, AI-powered, and future-proof solution for the automotive, truck & bus, and equipment industries within the Dynamics ecosystem.  

A transformational leap in innovation, built for your success 

As a testament to our commitment to R&D and to ensure our global customers consistently reap the cost benefits of our investment in maintaining an evergreen solution, we have and will continue to allocate more than 30% of A365 revenues to R&D, well above the industry benchmark of 10–20%. 

This investment drives continuous advancements, enhances efficiency, streamlines operations, and deepens A365’s integration within the Microsoft ecosystem, so you can run your business with confidence. 

By 2026, we plan to expand our R&D team from 100 to 150 full-time specialists, increasing our annual development hours from 150,000 to well over 240,000. 

This means our customers can trust that A365 will remain the most up-to-date and cost-effective vertical enterprise resource planning (ERP) and dealer management system (DMS) solution in the Dynamics ecosystem. As your business evolves, our unwavering commitment to R&D ensures that A365 grows with you, delivering innovation, efficiency, and value, backed by our global investments across the equipment and automotive industries. 

Simply put: We do the hard work, so our customers don’t have too! 

At Annata, we’re not just keeping up with change; we’re defining it. Our commitment to R&D is a promise to you: A365 will be the evolving, intelligent, and future-ready solution that keeps your business ahead of the competition.  

AI-Powered, forever relevant & future-ready 

Your business deserves a solution that continuously improves without the risk of falling behind. With our R&D investment and our decades of industry expertise, A365 will always be up-to-date, powered by AI thanks to Microsoft Copilot and Copilot Studio, and seamlessly integrated with the latest technologies.

From innovation to impact How Annatas R&D investment future-proofs A365 for you 3

Advancing A365 capabilities for the automotive, trucks & buses, and equipment industry 

Our solution rapidly evolves to help your business thrive.

From innovation to impact: How Annata's R&D investment future-proofs A365 for you 1

Data-driven decisions with A365 

In today’s world, success is built on real-time insights. A365 transforms raw data into strategic actions. Our A365 Common Data Model is the industry standard within the Microsoft ecosystem for automotive and equipment industries. This means that 80–90% of daily decision-making is possible because of A365, for these industries. 

From innovation to impact: How Annata's R&D investment future-proofs A365 for you 4

Annata advanced services: Maximizing your A365 investment 

We go far beyond implementations to ensure long-term success. Our Advanced Services are designed to optimize A365 and Microsoft Dynamics 365, focusing on performance, governance, continuous improvement, and better insights through our Common Data Model 

We provide industry-specific expertise and quality reviews to support customers and partners, ensuring our product is fine-tuned to meet business needs. A dedicated Customer Success Manager (CSM) is assigned to every licensed customer at no extra cost, facilitating smooth collaboration through regular touchpoints.  

From innovation to impact: How Annata's R&D investment future-proofs A365 for you 5

Stronger partnerships, greater impact 

Innovation is a team effort. Our partnerships with industry leaders like Microsoft, Accenture, and Avanade ensure that A365 delivers solutions with the highest quality with rapid scalability and seamless implementation.   

How Annata’s innovation push will benefit your business 

We’re not just investing in technology. We’re investing in your success. Our commitment to continuous R&D ensures that our solution will always evolve, helping you stay ahead, work smarter, and achieve more.  

But what does that mean for your business? Let’s look at how our latest innovations will make a real impact on both our current and future customers in the following scenarios:

From unexpected breakdowns to predictable uptime: Transforming equipment servicing with A365 

For service centers optimizing equipment uptime 

If you run an equipment service center, you know the frustration of unexpected breakdowns. A single downtime event can halt operations, leading to major productivity losses. 

From innovation to impact How Annatas R&D investment future-proofs A365 for you 6.jpg new

From slow sales cycles to rapid revenue growth: Transforming dealerships with A365 

For dealers and distributors accelerating deal closures 

Selling equipment is about speed and precision. A typical sales cycle lasts 45 days, and only 15% of leads convert. 

From innovation to impact How Annatas R&D investment future-proofs A365 for you 7.jpg new

From overstocked warehouses to agile supply chains: Redefining inventory management with A365 

For OEMs and dealers preventing overproduction losses 

Imagine you’re an automotive dealer communicating with the OEM. Outdated demand forecasts lead to excess stock, causing overproduction and wasted capital. 

From innovation to impact How Annatas R&D investment future-proofs A365 for you 8.jpg new

From traditional fleets to EV-ready operations: Future-proofing commercial vehicle businesses with A365 

For businesses adapting to EVs 

The shift to electric vehicles (EVs) for truck businesses and other vehicles isn’t just about launching new models, it’s a complete overhaul of your business. 

From innovation to impact How Annatas R&D investment future-proofs A365 for you 9.jpg new

From costly system upgrades to evergreen evolution: Ensuring long-term success with A365 

For businesses looking to stay ahead over the next decade 

Most solutions for bus businesses and other industries require a major upgrade every 5-7 years, leading to disruptions and growing technical debt. 

From innovation to impact How Annatas R&D investment future-proofs A365 for you 10.jpg new

Why Annata’s R&D investment makes the difference 

Most business solutions stagnate but A365 has and will continue to evolve through our commitment to technology and performance. While other platforms require manual updates and costly customizations, our constant investment in better business processes, AI, and innovation ensures:  

  • 3x faster AI enhancements for predictive analytics and automation.  
  • 2x smoother integration with Microsoft’s evolving ecosystem.  
  • Future-ready solutions that scale with your business, zero disruptions 
The 10-year competitive gap: A365 vs. traditional business solutions 

Businesses that rely on traditional solutions face increasing inefficiencies, rising costs, and slow innovation cycles. In contrast, our continuous innovation model delivers AI-driven automation, real-time insights, and future-proof agility, creating a significant long-term advantage.  

From innovation to impact How Annatas R&D investment future-proofs A365 for you 11

Projections over 10 Years 

Operational cost savings 

With our heavy investment in innovation R&D, businesses using A365 experience $15M+ in cost reductions per 1,000 employees over a decade. Here’s how: 

Automation & AI reduce manual work by 50% 

  • Assume an average employee spends 30% of their time on repetitive manual tasks. 
  • A365 automation cuts this time in half, freeing up 15% of each employee’s work hours for higher-value tasks. 
  • Across 1,000 employees, that’s the equivalent of 150 full-time employees’ worth of time that can be redirected to strategic work. 

From innovation to impact How Annatas R&D investment future-proofs A365 for you 12

Revenue growth & competitive edge 

Businesses using A365 see 20-30% higher revenue growth over 10 years due to: 

1. Faster decision-making & AI-driven insights 

  • A365 provides real-time analytics and predictive insights, accelerating decision-making across the organization. 

From innovation to impact How Annatas R&D investment future-proofs A365 for you 13

2. Higher customer retention & faster response times 

  • Customer lifetime value (CLV) grows as a result, contributing to overall revenue increases.  From innovation to impact How Annatas R&D investment future-proofs A365 for you 14

3. Expansion without major IT overhead 

  • Traditional business solutions require heavy IT investments to scale. 

From innovation to impact How Annatas R&D investment future-proofs A365 for you 15

Total Cost of Ownership (TCO) advantage

  • Traditional business solutions have high upgrade, maintenance, and IT costs, with periodic system overhauls. 

From innovation to impact How Annatas R&D investment future-proofs A365 for you 16

The long-term business advantage 
  • Over 10 years, businesses using A365 achieve:
    –  $15M+ in operational cost reductions per 1,000 employees
    –  20-30% higher revenue growth
    –  Lower TCO by 30-50%
    –  Scalable, AI-driven innovation to stay ahead of the competition 

Traditional business solutions create barriers to growth, while A365 ensures companies stay agile, efficient, and future-proof 

This investment is our promise to you. We are committed to continuously evolving A365, ensuring it remains a cutting-edge, future-proof solution that empowers businesses to thrive in an ever-changing world.  

Whether you’re a long-time partner or exploring Annata for the first time, our investment in R&D is an investment in your success. With innovation at our core and your needs at the forefront, we’re building a smarter, more connected future together.  

For more information, reach out to us here. 

Blog posts