Kópavogur, Iceland — March 25, 2024 — Microsoft Global Independent Solution Provider (GISV) Annata today announced its Statement of Direction, outlining the company’s future ambitions and commitment to innovation.
The ‘Powering the road ahead’ Statement of Direction reaffirms Annata’s strong focus on customer-centric innovation excellence. Aside from steering product development efforts, the statement also serves as a compass for customers, keeping them informed about the transformative developments on the horizon.
Magnus Norddahl, CEO of Annata, shared, “We’re on an exciting path of innovation and growth with our customers and partners. The ‘4X4’ initiative is laying a robust foundation for our future success. This Statement of Direction, rooted in Annata’s DNA, will boost the impact of our ‘4×4’ ambitions. It reinforces our push to advance the evolutionary and revolutionary growth of our A365 solution, ensuring it meets the evolving needs of the automotive, trucks & buses, and equipment industries.”
“We shifted to an ‘outside in’ approach, as part of our broader strategy, essentially putting customers in the driver’s seat of their digitalization journeys. It empowers them to drive new possibilities within their businesses and their industries. This shift was pivotal in shaping Annata’s Statement of Direction.”
Annata is accelerating its innovation with investments in research and development (R&D). Since 2016, the company has seen steady growth, with its R&D team set to expand over fourfold by the end of 2025. Annata’s doubling of investment between 2023 and 2030 will amplify its product development, reflecting dedication to fostering a diverse team, propelling innovation, delivering tangible benefits to customers, and shaping the industry’s future.
Guðrún emphasized the focus on real-time monitoring, IoT integration, and leveraging Microsoft Copilot to enhance capabilities in predictive analytics for actionable insights and customer satisfaction. This will drive strategic decisions based on data and optimize outcomes for customers. Annata is also exploring ways to enhance efficiency and productivity with customizable, role-specific experiences, improving the user experience to better meet user needs.
“At Annata we are determined to identify new capabilities into our solution, empowering our customers to stay ahead of industry trends and meet growing demands. That’s why we have an exciting development in the works that will revolutionize A365 and further enhance our ability to meet customer needs,” added Guðrún.
Annata is gearing up for a game-changing announcement in Q2 this year, poised to revolutionize business solutions across the automotive, trucks & buses, and equipment industries.
Explore the future with Annata’s ‘Powering the Road Ahead’ Statement of Direction. Read and download it here.